Customer Advocacy: Why Market Probe?
Effectively Transitioning to SHARE+ or Blending Customer Advocacy with Your Current Research Approach
Since our founding in 1976, Market Probe has been recognized for offering the most current, and actionable, market research approaches and practical, consultative client support. At the same time, we recognize the importance of enabling clients to preserve, and leverage, historic data on key metrics such as overall satisfaction, loyalty value, and recommendation.
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SHARE+ continues that tradition. We have developed a
simple, straight forward framework for clients to determine advocacy
levels within their customer base and to effectively leverage research
results for any marketing, communication, or operational objective. It
has been designed to be applicable to transactional, and strategic
studies, and in virtually all business verticals. SHARE+ can be a stand-alone evaluative approach for understanding true customer
loyalty, or it can easily be combined with current metrics to provide
greater insight.
Simply stated, our SHARE+ customer advocacy research framework, combined with the innovative and flexible analytical approaches and consultative support, enables clients to identify and prioritize elements of performance and communication which will most optimize customer behavior. We also offer consulting services to transition to SHARE+ or blend it with existing metrics.
Market Probe has designed SHARE+ to provide insight which monetizes, i.e., leads directly to positive, profitable business outcomes, like no research technique before it. SHARE+ is the most current, actionable, and real-world approach to understanding, and acting on, drivers of customer behavior.
Simply stated, our SHARE+ customer advocacy research framework, combined with the innovative and flexible analytical approaches and consultative support, enables clients to identify and prioritize elements of performance and communication which will most optimize customer behavior. We also offer consulting services to transition to SHARE+ or blend it with existing metrics.
Market Probe has designed SHARE+ to provide insight which monetizes, i.e., leads directly to positive, profitable business outcomes, like no research technique before it. SHARE+ is the most current, actionable, and real-world approach to understanding, and acting on, drivers of customer behavior.
