Brand Power & Brand Engagement – Consulting
Market Probe assists clients in deploying the results of brand equity studies. The consulting solutions focus on business objectives like improving the rational or emotional positioning of the brand in the marketplace including key brand dimensions in the advertising tracking programs to get continuous market feedback, linking the changes in brand position to sales market share growth, etc.
The consulting services maps include additional analysis of rational and emotional equity drivers; testing of new advertising concepts on brand equity movements; measuring the impact of brand power on the price premium it can support in the marketplace; and the diversity of brand position in different market segments.
Sector Focus
Today, Market Probe offers large-scale customer satisfaction and loyalty tracking programs and consulting solutions for many sectors:
- National and multinational banks
- Insurance and brokerage firms
- Healthcare sectors: PBMs, insurance and hospital systems
- Business-to-business products/services
- Manufacturing organizations including auto and equipment
- Telecommunication companies
- Retail, hospitality and tourism sectors
- Associations of various types
Global Capabilities
Under a single corporate brand, our network of research offices based in the US, Canada, UK, Brussels, Dubai, India, Singapore and China services large global companies interested in offering a common architecture and consistent level of program quality and interpretation of the information to their global staff.
