Research & Consulting in Pharma Arena

Meeting the demands of your global markets
There is an ever-increasing demand for global market research within the Pharma industry. The highly experienced team of market research professionals at Market Probe offer services to meet these demands and ensure that clients can make decisions based on sound insight by providing research that:

• Empowers the product development process at every phase by integrating the “voice of the customer”
• Optimizes product launch
• Measures and monitors brand and franchise performance
• Enhances lifecycle management strategies
  

Market Probe’s stakeholder research helps clients understand, predict, and influence customer loyalty
The Pharma marketplace is built on complex interrelationships between consumers, physicians, and payers making it difficult to understand, predict, and influence customer loyalty. Market Probe’s stakeholder research can help you to get a good understanding of these interactions. Once this is done, we can use statistical modeling to get more definitive about these insights and to understand share of preference for a product under various scenarios.

Our advanced analytical capabilities can determine which of your customers are most profitable
In the Pharma sector are several ways to segment the target audience. Data on prescribing patterns combined with information on attitudes allow us to perform behavioral, attitudinal, or hybrid segmentation studies.

Market Probe’s quantitative research identifies the most valuable customers, and our qualitative research delves into the motivations for physicians to feel the way they do about a particular product or therapeutic class.

Whether your products and services are related to consumers, physicians, or payers, the team of experienced researchers at Market Probe is ready with innovative and actionable solutions to meet the challenges of today’s marketplace.

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Pharma Papers
As a value-added service we provide clients, Market Probe senior researchers regularly produce papers intended to help clients understand ways to better utilize information to directly impact their businesses.

Market Probe Pharma Papers are available by request. Please note Pharma Paper catalog number as listed below when making your request.

PH5- Is Canada Ready for Extended Regimen Oral Contraceptives?
PH4- Customer Centricity: Meeting the Challenge
PH3- Customer Centricity Is In - So Have You Identified Your Customer
PH2- AMAs PDRP: Poll Suggests Two Key Takeaways
PH1- Planning Ahead for Commercial Launch