Market Probe’s Loyalty Rx® Optimizer – A Powerful Tool Your Company Can Use to Create Loyalty Improvement
There is increasing emphasis today on enhancing customer loyalty, which drives profitability. Market Probe treats loyalty improvement as a strategic objective of the top management.
Market Probe’s Loyalty Rx® model offers the first step in arriving at a road map that is truly illustrative of the realities in which senior managers operate and make decisions. The true path to a realistic loyalty improvement is achieved through the use of Market Probe’s Loyalty Rx® Optimizer.Click on thumbnail to view
We created the Loyalty Rx® Optimizer to test multiple scenarios that are unique to each business. It’s a powerful tool your company can use to create a loyalty improvement plan based upon internal constraints.
There are always constraints unique to each business situation. The competition is never standing still (or, at best, they have only paused). And there are never enough funds to do everything that is required. Further, we all know that product and service initiatives are not overnight ventures, but take time to work their way through the pipeline in even the most entrepreneurial and innovative organizations. And changing the Reputation / Image of a long-tenured company can be a monumental task.
Once the first optimal solution has been developed through Loyalty Rx®, the Loyalty Rx® Optimizer takes over, allowing senior management the ability to inject the realities of the business into the loyalty solution.
- Based on competitive analysis, management may revise the loyalty target upward or downward.
- The Management Committee may have an honest disagreement on the relative costs of loyalty pillars, and want to test different cost inputs to assess the sensitivity of the solution.
- Management may decide to freeze the performance of a loyalty pillar at current levels since achieving higher performance on that pillar or defending the performance at that higher level is judged to be untenable.
- Because the product strategy is part of a global strategy, management may determine that changes in brand strategy and pricing strategy are not likely in the short run and instead want to focus on the other pillars to make the target.
Because of all these reasons and more, Market Probe wanted to develop an easily accessible tool for top management to test alternate inputs. The Loyalty Rx® Optimizer is a user-friendly tool for the executive desk. After receiving a brief training session from us, our clients can test many options by changing assumptions from the initial model. This tool is only available to Market Probe’s customer satisfaction or loyalty clients. The Loyalty Rx® Optimizer allows the client to store these scenarios where they can be further reviewed.Click on thumbnail to view