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- Taking Two Different Roads to Find Customer Satisfaction
- Looking to the future, political leaders forge their own personal brands
- “Today’s customers and the marketplace are constantly changing, we need to adopt new practices to recruit and retain profitable and loyal customers.”
- Leading UK Banks Pursue Advocacy-Focused Service Culture
- Revisiting the Focus of Customer Research
- What Happens When Companies Lose Customers?
- Market Probe Study Shows That Banks with More Advocates Had Higher Per-Customer Revenue Behaviors AND Acquired More New Customers!
- Brands and Passion and Buzz – Oh My!
- Market Probe Study Shows Select Banks Made Substantial Increases Developing Advocacy Among Their Retail Customers in 2012
- Tapping into Passion of Titanic Proportions
- Like it or not, Mr. Dyson has built a successful brand
- Creating and Managing Passion for Brands
- Market Probe/RDR Client Uses Market Research to Reveal Retirement Planning Hurdles
- Optimizing the Business Model for Competitiveness
- Business Analytics Lecture, Villanova University – Linking Performance Insights and Metrics to Advocacy Behavior
- Understanding the Impact of Advocacy on your Business
- Customer Advocacy: The Next Generation of Customer Experience Management How is it Different? Why does it Matter?
- Customer Advocacy: How to Build and Use Its Marketing Power – An Executive Summary
- Market Probe CEO presents Webinar - Frontiers of Customer Satisfaction: Past, Present and Future
- Latest Market Probe Webinar - Driving Passion For Your Brand Strengthens Your Business
- Market Probe Announces Regional Winners of 2011 Retail Banking Customer Advocacy Monitor
- Shifting the Paradigm - Market Probe Offers New Perspectives on Customer and Brand Research
- Chobani Yogurt Drives Passion for the Brand!
- The Customer Advocate and the Customer Saboteur, a new book from Market Probe EVP, Dr. Michael Lowenstein
- Survey Shows Small Business Owners Not Ready To Say Recovery
- Stick With It Study Reveals 3 out of 4 Americans Struggling To Meet Financial Goals
- Corporate Image, Trust, and Reputation and Customer Advocacy Behavior: Is There Linkage?
- Why ‘Settle’ for Undifferentiated Transactional and Service Performance?
- IKEA Picks Up Advertiser of the Year at Cannes
- Way to Go for "Walmart To Go" is to Lure Occasional Shoppers
- Advocacy: The Most Actionable Customer Loyalty Behavior Metric
- Hot Brands Deliver Cool Value
- Which Bank Will Take Top Customer Advocacy Honors for 2011?
- Highly Informative and Worthwhile Market Research Conference
- The Executive Roundtable, Villanova University's Unique Center for Business Analytics
- Invitation to The Conference Board Customer Experience Council Meeting
- Market Probe presents at the TMAG Conference at AMD in Sunnyvale, California March 16
- Customer Advocacy In Action: Eloqua Software
- Customer Advocacy: A Wise Investment for the Banking Industry
- The Option of Options: Market Probe survey for TD Ameritrade Has the Financial Sector Buzzing
- Personal Experience Qualifier Stimulates Advocacy Behavior
- Advocacy Drives Customers to the Bottom Line
- What Happens In Vegas Doesn’t Really Stay In Vegas
- Learn More About Customer Advocacy and SHARE+ on Market Probe's YouTube Channel
- The Strategic Marketing Case for Customer Advocacy Measurement
- Perspectives of a Key Ally in Healthcare Reform – The Physician
- First Ever Rankings of Chinese Banks Based on Overall Customer Satisfaction Recently Released - by MP China Staff
- Sunshine Act Casts Shadow on Pharmaceutical Market Research – by Madhunika Raghavan
- Marketing Research vs. Polling - by Robert Jasper
- Lessons of the Square Watermelon and the State-of-the-Auto Industry
- The Importance of Strategic Partnerships
- Research & Product Development
- Question: Research using mobile devices is new, different and growing. How does it impact response rates and behaviour?
- NPS - Don't Cast Too Many Stones
- Deriving Importance for Coded Comments
- Comparison of Derived Importance Techniques
- Brand Equity and Its Components
- Applying Survival Analysis as a Platform to Further Understand Customer Attrition
- A Modeling Perspective
- Technology
- Cloud is the Next Big “Thing” for the Channel
- Google scores a coup – what is driving this?
- How Does Advocacy Affect Switching Behavior Among Technology Providers?
- Brand Advocacy For Cisco May Be The key To Revitalizing Its Market Position
- The Great Dilemma for Microsoft
- Enterprise Mobile Computing: Next Great Frontier
- Study reveals that Google and Amazon had roughly the same IT Decision Maker awareness for public cloud services as IBM and are within shouting distance of Microsoft
- Preliminary Results are in for IT Advocacy Multiclient Study
- Cloud Computing and Converged Infrastructure Taking off in Enterprise Markets
- Market Probe's Groundbreaking Study on Loyalty and Advocacy in Technology Markets
- Market Probe Joins Ranks of Leading IT Research Firms with Ground Breaking Study
- Good news for Apple now, but watch out for the downward slope
- Dynamic Graphics and High Level of Interactivity Now Vital to Effective Web Reporting
- IT Philosophy
- Statistics and IT
- Cultural Experience
- MP Brand Seminars in Singapore and Hong Kong Impart the Importance of Brand Management Principles
- Market Probe on the Move: Asia Pacific Office Reports Increased Market Share
- Exciting Advances in Customer Advocacy for the Asia Pacific Market from Market Probe
- The Economic Power of Europe
- The Diversity of the US Marketplace
- China - A Young Market
- Economic Disparity in Asia Pacific
- Navigating India's Expanse
- Cultural Challenges in the Middle East
- Opinion
- Is “Satisfaction” With Apple’s IPad Really the Reason for Its Success?
- The Role of Marketing Researchers
- Wegmans “Love” is Really Passion with a Purpose
- It's refreshing to see WOMMA focusing on customer advocacy
- Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research
- The Strategic Value of Employee Engagement
- Marrying Stakeholder Advocacy with Brand Advocacy
- As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve
- BMW has done a great job of building a bond with customers and igniting a passion for the brand
- Pharma market research industry sure came close to a cliff with the Sunshine Act
- No shortcuts and some unusual twists to “Actionability”
- Simply-fly - what does this catchy tagline have to do with market research?
- Industry News
- Taking Two Different Roads to Find Customer Satisfaction
- Looking to the future, political leaders forge their own personal brands
- “Today’s customers and the marketplace are constantly changing, we need to adopt new practices to recruit and retain profitable and loyal customers.”
- Leading UK Banks Pursue Advocacy-Focused Service Culture
- Revisiting the Focus of Customer Research
- What Happens When Companies Lose Customers?
- Market Probe Study Shows That Banks with More Advocates Had Higher Per-Customer Revenue Behaviors AND Acquired More New Customers!
- Brands and Passion and Buzz – Oh My!
- Market Probe Study Shows Select Banks Made Substantial Increases Developing Advocacy Among Their Retail Customers in 2012
- Tapping into Passion of Titanic Proportions
- Like it or not, Mr. Dyson has built a successful brand
- Creating and Managing Passion for Brands
- Market Probe/RDR Client Uses Market Research to Reveal Retirement Planning Hurdles
- Optimizing the Business Model for Competitiveness
- Business Analytics Lecture, Villanova University – Linking Performance Insights and Metrics to Advocacy Behavior
- Understanding the Impact of Advocacy on your Business
- Customer Advocacy: The Next Generation of Customer Experience Management How is it Different? Why does it Matter?
- Customer Advocacy: How to Build and Use Its Marketing Power – An Executive Summary
- Market Probe CEO presents Webinar - Frontiers of Customer Satisfaction: Past, Present and Future
- Latest Market Probe Webinar - Driving Passion For Your Brand Strengthens Your Business
- Market Probe Announces Regional Winners of 2011 Retail Banking Customer Advocacy Monitor
- Shifting the Paradigm - Market Probe Offers New Perspectives on Customer and Brand Research
- Chobani Yogurt Drives Passion for the Brand!
- The Customer Advocate and the Customer Saboteur, a new book from Market Probe EVP, Dr. Michael Lowenstein
- Survey Shows Small Business Owners Not Ready To Say Recovery
- Stick With It Study Reveals 3 out of 4 Americans Struggling To Meet Financial Goals
- Corporate Image, Trust, and Reputation and Customer Advocacy Behavior: Is There Linkage?
- Why ‘Settle’ for Undifferentiated Transactional and Service Performance?
- IKEA Picks Up Advertiser of the Year at Cannes
- Way to Go for "Walmart To Go" is to Lure Occasional Shoppers
- Advocacy: The Most Actionable Customer Loyalty Behavior Metric
- Hot Brands Deliver Cool Value
- Which Bank Will Take Top Customer Advocacy Honors for 2011?
- Highly Informative and Worthwhile Market Research Conference
- The Executive Roundtable, Villanova University's Unique Center for Business Analytics
- Invitation to The Conference Board Customer Experience Council Meeting
- Market Probe presents at the TMAG Conference at AMD in Sunnyvale, California March 16
- Customer Advocacy In Action: Eloqua Software
- Customer Advocacy: A Wise Investment for the Banking Industry
- The Option of Options: Market Probe survey for TD Ameritrade Has the Financial Sector Buzzing
- Personal Experience Qualifier Stimulates Advocacy Behavior
- Advocacy Drives Customers to the Bottom Line
- What Happens In Vegas Doesn’t Really Stay In Vegas
- Learn More About Customer Advocacy and SHARE+ on Market Probe's YouTube Channel
- The Strategic Marketing Case for Customer Advocacy Measurement
- Perspectives of a Key Ally in Healthcare Reform – The Physician
- First Ever Rankings of Chinese Banks Based on Overall Customer Satisfaction Recently Released - by MP China Staff
- Sunshine Act Casts Shadow on Pharmaceutical Market Research – by Madhunika Raghavan
- Marketing Research vs. Polling - by Robert Jasper
- Lessons of the Square Watermelon and the State-of-the-Auto Industry
- The Importance of Strategic Partnerships
- Research & Product Development
- Question: Research using mobile devices is new, different and growing. How does it impact response rates and behaviour?
- NPS - Don't Cast Too Many Stones
- Deriving Importance for Coded Comments
- Comparison of Derived Importance Techniques
- Brand Equity and Its Components
- Applying Survival Analysis as a Platform to Further Understand Customer Attrition
- A Modeling Perspective
- Technology
- Cloud is the Next Big “Thing” for the Channel
- Google scores a coup – what is driving this?
- How Does Advocacy Affect Switching Behavior Among Technology Providers?
- Brand Advocacy For Cisco May Be The key To Revitalizing Its Market Position
- The Great Dilemma for Microsoft
- Enterprise Mobile Computing: Next Great Frontier
- Study reveals that Google and Amazon had roughly the same IT Decision Maker awareness for public cloud services as IBM and are within shouting distance of Microsoft
- Preliminary Results are in for IT Advocacy Multiclient Study
- Cloud Computing and Converged Infrastructure Taking off in Enterprise Markets
- Market Probe's Groundbreaking Study on Loyalty and Advocacy in Technology Markets
- Market Probe Joins Ranks of Leading IT Research Firms with Ground Breaking Study
- Good news for Apple now, but watch out for the downward slope
- Dynamic Graphics and High Level of Interactivity Now Vital to Effective Web Reporting
- IT Philosophy
- Statistics and IT
- Cultural Experience
- MP Brand Seminars in Singapore and Hong Kong Impart the Importance of Brand Management Principles
- Market Probe on the Move: Asia Pacific Office Reports Increased Market Share
- Exciting Advances in Customer Advocacy for the Asia Pacific Market from Market Probe
- The Economic Power of Europe
- The Diversity of the US Marketplace
- China - A Young Market
- Economic Disparity in Asia Pacific
- Navigating India's Expanse
- Cultural Challenges in the Middle East
- Opinion
- Is “Satisfaction” With Apple’s IPad Really the Reason for Its Success?
- The Role of Marketing Researchers
- Wegmans “Love” is Really Passion with a Purpose
- It's refreshing to see WOMMA focusing on customer advocacy
- Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research
- The Strategic Value of Employee Engagement
- Marrying Stakeholder Advocacy with Brand Advocacy
- As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve
- BMW has done a great job of building a bond with customers and igniting a passion for the brand
- Pharma market research industry sure came close to a cliff with the Sunshine Act
- No shortcuts and some unusual twists to “Actionability”
- Simply-fly - what does this catchy tagline have to do with market research?
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- Top Description
- Webinar 5 - When Passion and Advocacy Meet, "Sparks Fly"
- Webinar 4 - How is Advocacy Different and Why Does it Matter?
- Webinar 3 - How to Build Customer Advocacy and Use Its Marketing Power!
- Webinar 2 - New Frontiers of Customer Satisfaction Research
- Webinar 1 - Driving Passion for Your Brand Strengthens Your Business!
- History and Mission