Dr. Tom Fusso

Executive Vice President/Head of Financial Services Practice

Tom’s main focus at Market Probe is to help clients refine their research requests by prioritizing their information needs and determining the most cost-efficient way to collect their information. He strongly believes in educating many clients on cutting-edge analytics so that they understand and feel comfortable with them, and can explain them to their internal clients.

Tom received his doctorate from the first social psychology program jointly taught by sociology and psychology departments and funded by the NIH (National Institute of Health). He then began his career on the client side of marketing research, rising through the research ranks at Harrah’s, Porsche, Marriott, and ultimately U.S. Bank, where he was Senior Vice-President of research and database analytics.

Moving to the vendor side, Tom was director of the U.S. Financial Services Practice for Synovate (formerly Market Facts). His past clients have included the larger banks, investment/brokerages, insurance carriers, retail, hospitality/travel, member associations and health management companies. After 28 years in the research business, Tom has fine-tuned the process of translating survey research into organizational change and bottom-line impact.

With only a 90-minute drive to Mt. Hood, Tom enjoys alpine skiing. According to Tom, “Skiing is much like survey project management: you have to keep your balance and avoid the suddenly-looming moguls to survive and successfully get to the next chairlift.”

“During my 17 years on the client-side, Market Probe was the only vendor to actually charge LESS than their bid price for a completed project, back in the day when plus/minus 10% bids were the norm.”