Mr. Kris Smet

Senior Vice President, Global Agriculture and Animal Health Research

Kris has more than 15 years of experience in marketing research, specializing in the agricultural and horticultural sectors. His account and project management responsibilities cover diverse agricultural areas, including crop protection, fertilizers, seeds, machinery and equipment, horticulture, and animal health and nutrition. Kris has developed a broad range of skills in both qualitative and quantitative research across various countries and continents.

Prior to joining Market Probe, Kris held senior positions in marketing and marketing research for companies including AC Nielsen, Inbev and Yara.

Kris has a degree in Applied Economics and Econometrics from the University of Antwerp and an MBA in Marketing from the Vlerick School for Management. He is fluent in English, French and Dutch, and he also has a good knowledge of German.

In his free time Kris likes to observe, stimulate, manage, but mostly thoroughly enjoy the growing up of his two children.

“Not just satisfy, but delight our customers…”