Market Probe began as a consulting company in 1976. Founded by T.R. Rao, a former University professor specializing in marketing and statistics, Market Probe began with projects focused on market feasibility studies, consumer research, image research and marketing effectiveness.
By 1985, savvy businesses began to see greater value in customer satisfaction and quality studies. Market Probe responded with refined research methods, improved tools and proprietary software and modeling that generated the customized information our customers could use to be more successful.
It didn’t take long for us to see the benefits of globalization. Today, Market Probe’s customer- and employee-satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we operate CATI call centers in the United States, Canada, Singapore and the United Kingdom; we have full-service research offices in the U.S., Canada, the UK, Belgium, Bahrain, United Arab Emirates, India, Singapore and China; and we have formed several strategic partnerships with field agencies around the world.
Market Probe believes in the importance of four basic guiding principles in terms of how we view ourselves and our client relationships: Quality, Service, Teamwork and Innovation. To us, these aren’t mere terms. They are concepts that have helped guide us to our position as one of the fastest growing research companies in the world.
Our senior researchers have authored three books on the topic of customer satisfaction and loyalty and numerous award-winning papers: Analysis of Customer Satisfaction Data, Linking Customer and Employee Satisfaction to the Bottom Line, and Managing the Customer Experience.
• Maintain the integrity of the data
• Protect the confidentiality of all client information
• Aspire to the highest standards of intellectual honesty
• Remain flexible to new ideas
• Achieve the epitome of client service and self-improvement