New Postings - Research & Product Development
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Deriving Importance for Coded Comments
- by Kurt Pflughoeft
Key driver analysis is usually run on numeric
data where some concept of distance is captured; e.g, a satisfaction
scale. However, there are many circumstances where data is categorical and
the typical techniques for deriving importance are no longer well-suited.
Read more...
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New Tuesday, 12 January 2010 21:11
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Comparison of Derived Importance Techniques
- by Kurt Pflughoeft
Key driver analysis is often done by market research firms to assist clients in understanding the most important aspects of a product or service. However, there are many available techniques ranging from simple correlations to advanced information-based measures.
Read more...
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New Tuesday, 10 November 2009 15:32
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Brand Equity and Its Components
- by Kurt Pflughoeft
I heard some discussions about brand equity and brand value studies? Is there a difference between the two?
Unfortunately, the terms may be used interchangeable but often they refer to two different types of studies used for evaluating brand worth.
Read more...
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New Wednesday, 04 February 2009 20:19
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