New Postings - Cultural Experience
The Economic Power of Europe
- by Global Managers
Today's Europe has become a world power in economic, trade and monetary terms. EU per capita GDP is $33,000, with annual average growth of 3%. The European Union now consists of 27 countries from the Russian border to the Atlantic Ocean. The EU counts 490 million inhabitants and 23 different Germanic, Roman and Slavic languages.
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New Sunday, 28 September 2008 21:46
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The Diversity of the US Marketplace
- by Global Managers
Not too long ago, the US market was envisioned as one homogeneous market of 250 million people with a common culture, easily facilitating mass marketing programs. Mass products, mass media advertising and mass distribution are traditionally considered to be the ideal way to achieve market share growth. The subsequent infusion of large groups
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New Sunday, 28 September 2008 21:46
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China - A Young Market
- by Global Managers
China enjoys one of the most rapidly developing economies in the world, with average annual GDP growth of 9.4% over the past quarter-century. China today consumes half the world's concrete, one-third of the world's steel and is the world's second-largest importer of petroleum. With over 1.3 billion people, China is also the most populous
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New Sunday, 28 September 2008 21:46
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Economic Disparity in Asia Pacific
- by Global Managers
Asia Pacific is a region filled with contrasts and diversity. While on the one hand we have the highly developed economies of Japan, Korea, Hong Kong and Singapore, these economies sit cheek-by-jowl with those of Myanmar and Vietnam. Culturally too, the region is diverse, with each country having its own language and sub-culture. Such
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New Sunday, 28 September 2008 21:46
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Navigating India's Expanse
- by General Staff
India's vast geographic expanse and cultural diversity pose some unique research challenges. There are 17 official languages and more than 800 dialects — requiring consumer fieldwork to be conducted in multiple languages. Most B2B surveys are conducted in English, India's preferred language for business.
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New Sunday, 28 September 2008 21:46
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