New Postings - Technology
Cloud is the Next Big “Thing” for the Channel
Cloud is the Next Big “Thing” for the Channel
- by Market Probe
 What do these statements have in common?
 False: The Cloud is just the latest over-hyped tech trend.
True: Cloud movement is bigger & growing faster than you think.
False: The Cloud is only relevant to SMBs solving simple needs.
True: Cloud is penetrating every segment of the market.
False: You will be disintermediated by the Cloud.
True: The Cloud will disrupt your business, but you can survive.
False: There are no value-added channel opportunities in the Cloud.
True: Plenty of other opportunities, but the Cloud changes the game.
Find out at by attending COMDEXvirtual
You will gain insight and an understanding of the rationale behind these statements at the virtual conference.
See the event listing on LinkedIn
Industry experts Market Probe VP, Don Ryan, Jeff Kaplan, Earle Humphries and Phil Wainewright will be presenting during a virtual conference on channel opportunities and challenges with the cloud on November 15 and 16, 2011. Of special note will be new research from Market Probe on enterprise requirements from their partners. Surprisingly, it is not the technical considerations that drive vendor preference and adoption but rather the softer attributes of trust and perceived leadership of specific providers. Also tune in to see why some of the newer cloud providers may be beginning to lap established IT service providers.
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New Friday, 21 October 2011 14:48
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How Does Advocacy Affect Switching Behavior Among Technology Providers?
How Does Advocacy Affect Switching Behavior Among Technology Providers?
- by Don Ryan
 I was just rereading “Competition Demystified” by Bruce Greenwald. A key quote from the book reads: “Habits, switching costs and search costs create competitive advantages from the demand side that are more common and generally more robust than advantages stemming from the supply or cost side.” He gives the IT industry example that software companies have a demand side advantage over hardware companies since software and applications create more lock-in, and costs of switching from one vendor to another are high.
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New Wednesday, 27 July 2011 16:18
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Brand Advocacy For Cisco May Be The key To Revitalizing Its Market Position
Brand Advocacy For Cisco May Be The key To Revitalizing Its Market Position
- by Don Ryan
In the July 18, 2011 issue of Barron’s, Mark Veverka noted that Cisco must think big and act fast since its core technology is too expensive and too proprietary. (Does this sound like DEC in the ‘90s?) He adds that “cutting costs at Cisco might lift the stock in the short run, but that won’t fix the problem long term.”
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New Friday, 22 July 2011 13:36
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The Great Dilemma for Microsoft
The Great Dilemma for Microsoft
- by Don Ryan
In our recent study of customer advocacy among enterprise IT Decision Makers, Microsoft scored the highest among four major tech brands (Microsoft, IBM, HP and Cisco). This enthusiasm is a major force that has powered Microsoft’s applications, operating systems and tools solutions in business markets. Indeed, Microsoft can safely lay claim to being one of the half dozen most important technology vendors for business solutions, and its momentum may be increasing. In our research, Microsoft takes a leading position among Advocates for cloud computing: one of the main future forward indicators of success.
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New Monday, 09 May 2011 13:41
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