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Pharma market research industry sure came close to a cliff with the Sunshine Act - by General Staff

Pharma market research industry sure came close to a cliff with the Sunshine Act

by Madhunika Raghavan

We fully support the work done by the PMRG in concert with the MRA and CASRO to effect the language change in the Sunshine Act Legislation around marketing research payments for a few reasons:

New Monday, 19 April 2010 16:37

No shortcuts and some unusual twists to “Actionability” - by General Staff Market research needs to be actionable, period. I doubt if anyone will ever refute this basic tenet. But there has always been a longstanding debate on what constitutes actionability. Let me illustrate this with a couple of examples:

New Tuesday, 17 March 2009 21:00

Simply-fly - what does this catchy tagline have to do with market research? - by General Staff One of the (erstwhile) low cost domestic airlines in India had a tag line: Simply-fly. The airline didn’t offer any frills. You had to simply fly since the airline had simplified your experience. Catchy tag line, isn’t it?

Now what has Simply-fly have to do with market research?

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