Simply-fly - what does this catchy tagline have to do with market research?
- by General Staff
One of the (erstwhile) low cost domestic airlines in India had a tag line: Simply-fly. The airline didn’t offer any frills. You had to simply fly since the airline had simplified your experience. Catchy tag line, isn’t it?
Now what has Simply-fly have to do with market research?
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New Thursday, 26 February 2009 21:42
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