New Postings - Opinion
Is “Satisfaction” With Apple’s IPad Really the Reason for Its Success?
Is “Satisfaction” With Apple’s IPad Really the Reason for Its Success?
- by Judith Ricker
In a recent J.D. Power ranking of tablets, Apple’s IPad led competitors with a score of 848 out of a possible 1,000, based on performance, ease of operation, styling, and features.
Read: Apple Insider article
That is no shocker to Apple fans, but what might seem surprising is that Amazon’s Kindle Fire was not far behind in the rankings, with a total score of 841. Also, the average score across all tablets was a pretty high 832. Yes – tablet owners, regardless of the brand, seem to be pretty darn satisfied with their product choices. Why then does this high level of satisfaction not translate to share? As of August, Apple dominated the share of tablet shipments with a whopping 64%, compared to Amazon’s roughly 5% share.
Read: Apple IPad market share report
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New Friday, 28 September 2012 16:18
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The Role of Marketing Researchers
The Role of Marketing Researchers
- by Tim McCutcheon
Research is fun.
Research is challenging.
Research is interesting.
Research is knowledge.
Research is pretty much useless if it just sits on a shelf.
The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant.
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New Tuesday, 19 June 2012 15:14
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It's refreshing to see WOMMA focusing on customer advocacy
It's refreshing to see WOMMA focusing on customer advocacy
- by Michael Lowenstein
 Comments on – 4 Truths About Customer Advocacy and the Word of Mouth Marketing Association’s annual Womm-U conference
As a charter WOMMA member, it's refreshing to see the organization finally focusing on customer advocacy. Since its inception as a professional association several years ago, I've lobbied WOMMA leadership to include advocacy behavior - how it is identified and measured, and how it can be effectively leveraged - in its conferences and seminars, only to be rebuffed as WOMMA emphasized recommendation and NPS at its events. Advocacy, as we define it, is contemporary, real-world, and highly actionable as both a way of understanding customer behavior and as a metric for evaluation performance. Our clients have had advocacy measurement available for some time.
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New Wednesday, 16 May 2012 15:41
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Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research
Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research
- by Judith Ricker
 The recent Market Research & Insights in Action gathering in New York, hosted by The Connecting Group, was by far one of the most interesting conferences I have ever attended. This is the first time the Barcelona-based organization held this conference in the US, but I certainly hope it is not the last time they cross the pond. The speakers from premier brands like Coca-Cola, Intel and The Kellogg Company were varied and quite fascinating, with hot topics that included virtual shopping, neuroscience-based research, new product innovation, and social media analysis using artificial intelligence.
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New Tuesday, 19 April 2011 20:39
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