New Postings - Opinion

Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research - by Judith Ricker

Ms. Judith Ricker The recent Market Research & Insights in Action gathering in New York, hosted by The Connecting Group, was by far one of the most interesting conferences I have ever attended. This is the first time the Barcelona-based organization held this conference in the US, but I certainly hope it is not the last time they cross the pond. The speakers from premier brands like Coca-Cola, Intel and The Kellogg Company were varied and quite fascinating, with hot topics that included virtual shopping, neuroscience-based research, new product innovation, and social media analysis using artificial intelligence.

New Tuesday, 19 April 2011 20:39

The Strategic Value of Employee Engagement The Strategic Value of Employee Engagement - by Yvette Wikstrom Ms. Yvette Wikstrom

If you are interested in Employee Engagement, you will find Wayne Tumel’s article referenced here of interest. It triggered two lines of reflections that I’d like to share with you.

1. What’s the future career prospect of an IT professional?
2. What’s the strategic value of Employee Engagement?

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New Wednesday, 09 March 2011 22:01

Marrying Stakeholder Advocacy with Brand Advocacy Marrying Stakeholder Advocacy with Brand Advocacy - by Yvette Wikstrom

Ms. Yvette Wikstrom In a recent article in AdAge “Start Spreading the Word: Walmart could take NY,” its author, Jack Neff discusses how Walmart has managed to finally get a foothold in New York. Reading this article, two insights stand out:

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New Thursday, 24 February 2011 16:40

As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve - by Yvette Wikstrom

Ms. Yvette Wikstrom As part of my weekend ritual and one of many sources of inspiration, I sat down with a cup of coffee and started reading the Weekend Financial Times. I curiously read about the new mega tower Shard (CLICK to learn about the Shard) in London and how the luxury hotel group Shangri-La is the only confirmed occupier. How interesting!

New Monday, 21 February 2011 19:53

BMW has done a great job of building a bond with customers and igniting a passion for the brand BMW has done a great job of building a bond with customers and igniting a passion for the brand - by Judith Ricker

I love my BMW! Yes, BMW has done a great job of building a bond with me, and igniting a passion for the brand so strong that all my friends know about it. They did it through great and unique styling, superior performance and service, and messaging that consistently appeals to me on an emotional level. I am a true Advocate, and my next car will be another BMW convertible.

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