Dynamic Graphics and High Level of Interactivity Now Vital to Effective Web Reporting

Written by Kurt Pflughoeft    An engaging web reporting system is vitally important to capture the attention of executives and encourage in-depth use.  Market Probe's Executive Dashboard utilizes state-of-the-art iDashboard's technology to render stunning and interactive graphics via Adobe Flash.  Similarly, Market Probe's next generation of Insight Manager and Cyber Analyst offers eye-catching graphics through Microsoft's Silverlight technology (www.microsoft.com/silverlight/).   

Silverlight technology was chosen as a standard platform to support high-end graphics and animation.   Although HTML5 offers promise for future graphical web applications, it is still an ongoing development effort not ready for full implementation.  For today's business applications, Silverlight creates a "wow" factor.
Silverlight is supported by many browsers.  However, for clients who can not take advantage of Silverlight, Market Probe still offers a server-side graphing solution.  This solution eliminates the need for browser plug-ins.

Note: Executive Dashboard provides an At-A-Glance view of customer experience measures by organizational groups and time periods.  Insight Manager supports mid-level managers by providing near real-time access to customer feedback.  Cyber Analyst allows researchers to create ad hoc queries and reports for survey data.