The Importance of Strategic Partnerships

Written by Global Managers    Given the importance of being both cost effective and delivering a superior quality product, it is important that we consider sources of expertise both inside and outside of MPI, globally.

While MPC (Market Probe Canada) has traditionally relied on the MPI (Market Probe, Inc.) US organization as a centre of expertise for both advanced analytic and IT support,  as MPI grows, as our internal resources are stretched through increased demand, and as our clients develop new needs, we must be ever conscious of the  skills and capabilities that lie outside MPI (again, globally).  For several of MPC’s recent proposal submissions, we have used this approach, seeking out and locating new business partners and arriving at new, still cost-effective, approaches.  This also means that we are not navel-gazing: not only looking inward at what we are currently doing, but also looking around us to understand what new services, products, and conceptual approaches may be driving our clients’ expectations.

Mr. John Morton