Biography Mr. John Morton, MBA, JD
Mr. John Morton, MBA, JD
President, Market Probe Canada
As Market Probe Canada’s President, John Morton directs research projects, supervises staff operations and leads client consultations.
John gained a thorough education in business management and marketing
research at Procter & Gamble, Inc. (Canada), where he worked across a
wide range of product categories and brands. John was also employed
with RBC Financial Group (Strategic Marketing Research & Analytics),
where he gained extensive experience in the design and execution of
large-scale customer satisfaction/loyalty, employee
engagement/commitment, and brand health research programs.
John holds a Master's of Business Administration (MBA) in Marketing from
Schulich School of Business (York University) and a Law Degree (LLB)
from Osgoode Hall Law School. He joined Market Probe in June 2001, as
Vice President and Division Head, Customer Satisfaction & Loyalty,
for the Canadian arm of Market Probe, and was promoted to Senior Vice
President in 2003 and President in 2007.