New Postings - Industry News
The Strategic Marketing Case for Customer Advocacy Measurement
- by Michael Lowenstein
 Whenever senior executives are asked to identify their most important corporate and marketing priorities, at the top of their lists, they invariably include issues involving the provision of optimized value to customers, linked directly with stronger business performance. For brand and customer researchers, the recurring challenge is to provide their organizations with actionable, real-world metrics and diagnostics that link directly with customers' marketplace behavior. The most contemporary, actionable, research approach for meeting this objective is customer advocacy.
What is Customer Advocacy, and Why Should It Be A Key Organizational Focus?
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New Friday, 09 July 2010 20:03
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Perspectives of a Key Ally in Healthcare Reform – The Physician
- by General Staff
By: Madhunika Raghavan, SVP, Market Probe and Anne Jedraszczak, Associate Project Director, Market Probe
President Barack Obama has committed to healthcare reform; the ideas and their implementation come at a price. Any kind of reform will impact health providers first and foremost, so how well do they understand these ideas, what "Universal Healthcare" means and what it brings in its wake? Do they have suggestions for improving the general state of healthcare?
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New Monday, 15 February 2010 00:00
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