The Strategic Marketing Case for Customer Advocacy Measurement
Whenever senior executives are asked to identify their most important corporate and marketing priorities, at the top of their lists, they invariably include issues involving the provision of optimized value to customers, linked directly with stronger business performance. For brand and customer researchers, the recurring challenge is to provide their organizations with actionable, real-world metrics and diagnostics that link directly with customers' marketplace behavior. The most contemporary, actionable, research approach for meeting this objective is customer advocacy. What is Customer Advocacy, and Why Should It Be A Key Organizational Focus?
Dynamic Graphics and High Level of Interactivity Now Vital to Effective Web Reporting
An engaging web reporting system is vitally important to capture the attention of executives and encourage in-depth use. Market Probe's Executive Dashboard utilizes state-of-the-art iDashboard's technology to render stunning and interactive graphics via Adobe Flash. Similarly, Market Probe's next generation of Insight Manager and Cyber Analyst offers eye-catching graphics through Microsoft's Silverlight technology (www.microsoft.com/silverlight/).
NPS - Don't Cast Too Many Stones
Net Promoter Score (NPS) is a popular measure used by executives to gauge the pulse of their customer. Although the measure is embraced by executives, it is often shunned by researchers.
Pharma market research industry sure came close to a cliff with the Sunshine Act
Pharma market research industry sure came close to a cliff with the Sunshine Act
by Madhunika Raghavan
We fully support
the work done by the PMRG in concert with the MRA and CASRO to effect the
language change in the Sunshine Act Legislation around marketing research
payments for a few reasons:
Perspectives of a Key Ally in Healthcare Reform – The Physician
By: Madhunika Raghavan, SVP, Market Probe and Anne Jedraszczak, Associate Project Director, Market Probe
President Barack Obama has committed to healthcare reform; the ideas and their implementation come at a price. Any kind of reform will impact health providers first and foremost, so how well do they understand these ideas, what "Universal Healthcare" means and what it brings in its wake? Do they have suggestions for improving the general state of healthcare?
Whenever senior executives are asked to identify their most important corporate and marketing priorities, at the top of their lists, they invariably include issues involving the provision of optimized value to customers, linked directly with stronger business performance. For brand and customer researchers, the recurring challenge is to provide their organizations with actionable, real-world metrics and diagnostics that link directly with customers' marketplace behavior. The most contemporary, actionable, research approach for meeting this objective is customer advocacy.