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Perspectives of a Key Ally in Healthcare Reform – The Physician - by General Staff    By: Madhunika Raghavan, SVP, Market Probe and Anne Jedraszczak, Associate Project Director, Market Probe

President Barack Obama has committed to healthcare reform; the ideas and their implementation come at a price. Any kind of reform will impact health providers first and foremost, so how well do they understand these ideas, what "Universal Healthcare" means and what it brings in its wake? Do they have suggestions for improving the general state of healthcare?

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New Monday, 15 February 2010 00:00
 
Deriving Importance for Coded Comments - by Kurt Pflughoeft   

Key driver analysis is usually run on numeric data where some concept of distance is captured; e.g, a satisfaction scale.  However, there are many circumstances where data is categorical and the typical techniques for deriving importance are no longer well-suited.

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New Tuesday, 12 January 2010 21:11
 
Comparison of Derived Importance Techniques - by Kurt Pflughoeft    Key driver analysis is often done by market research firms to assist clients in understanding the most important aspects of a product or service.  However, there are many available techniques ranging from simple correlations to advanced information-based measures.
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New Tuesday, 10 November 2009 15:32
 
First Ever Rankings of Chinese Banks Based on Overall Customer Satisfaction Recently Released - by MP China Staff - by General Staff   

This in-depth research study marked the first time Chinese banks have examined the degree of customer satisfaction based on the standard of various comprehensive services of commercial banks.


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New Tuesday, 22 September 2009 13:09
 
Sunshine Act Casts Shadow on Pharmaceutical Market Research – by Madhunika Raghavan - by General Staff   

There is much in the news lately about the introduction of the Sunshine Payment Act in the US Congress and its potential impact on the Pharma Industry and its implications for marketing research as well.


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New Tuesday, 15 September 2009 00:00
 
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