Market Probe Research Archives

Market Probe senior executives including President and CEO, Dr. T.R. Rao are in-demand speakers at workshops, conventions and educational forums the world over.

• Customer Advocacy +  Brand Passion: An Integrated Approach to CEM & Brand Management - Dr. TR Rao, President & CEO and Dr. Tom Fusso Executive Vice President, Financial Practice at Market Probe – 2012 BAI Retail Delivery Conference, Washington, D.C.
  
• Brands, Passion, Buzz! Are Loyal Customers Passionate? - Dr. TR Rao, President & CEO and Ms. Judith Ricker, Executive Vice President, Brand Research at Market Probe - 2012 ESOMAR Congress, Atlanta, GA
• Brands and Passion:  How Hot Brands Stay Cool in a Changing World – Ms. Judith Ricker, Executive Vice President, Market Probe, Mr. Todd Powers, Chief Research Officer, ARF, Ms. Belle Frank, Executive Vice President, Director of Strategy & Research, Y&R Advertising - Advertising Research Association – ARF Thought Leader Session,  New York 2012
  
• Ideal Branch Design: Voice Of The Customer – Dr. TR Rao, President and CEO, Market Probe – BAI Branch 2.0 Symposium, Chicago 2011
• Understanding The Impact of Brand Passion on Customer Advocacy – Ms. Judith Ricker, Executive Vice President, Brand Research and Consulting, Market Probe – MRI Conference, New York 2011
  
• A Contemporary Framework For Customer Feedback and Advocacy - Dr. Michael Lowenstein, Executive Vice President, Dr. Tom Fusso, Executive Vice President, Market Probe – MRI Conference, New York 2011
  
• Loyalty and Advocacy in the Technology Market – Mr. Don Ryan, Vice President, Dr. TR Rao, President and CEO, Market Probe  - TMAG Conference at AMD, Sunnyvale, California, 2011
• Market Probe SHARE+ Customer Advocacy research concept, technique, and results - Dr. Michael Lowenstein, Executive Vice President, Market Probe – The Conference Board Customer Experience Council Meeting, Columbus, Ohio, 2011
• European Survey of the Level of Satisfaction of Patients and Physicians in the Management of Epilepsy in General Practice in Epilepsy and Behavior - Mr. John Ross, Co-Author
  -Epilepsy & Behavior, Volume 19, Issue 1, September 2010, Pages 36–42
• CASRO Conference on Models of Organization for Survey Research Companies - Mr. John Ross, 2010
• Data Analysis and Measurement - Dr. Tom Fusso, Executive Vice President, Market Probe -The Marketing Research Event, San Diego, California, 2010
• The Power of Customer Advocacy in Business-to-Business Markets - A Research Approach to Leveraging the Power of Word-of-Mouth - Dr. Michael Lowenstein, Executive Vice President, Market Probe - Customer World Conference, Orlando, Florida, 2010
• Market Probe Customer Advocacy Framework - Dr. Tom Fusso, Executive Vice President, Mr. Saji Kumar, Managing Director, Asia/ Pacific -Customer Management and Loyalty Event, Sydney, Australia, 2010
• National Bank Customer Advocacy Research Study – Dr. Michael Lowenstein, Executive Vice President, Dr. Tom Fusso, Executive Vice President, Market Probe – ABA Marketing Conference, Minneapolis, Minnesota, 2010
  
• Dr. TR Rao, President and CEO, Market Probe - Middle East Retail Banking Conference, Dubai, 2009
• Best Practices in Voice of Customer Management - Integrated Approaches to Design, Measurement, Analysis and Reporting - Mr. John Morton, President, Market Probe Canada - Marketing Insights Conferences in Singapore and Kuala Lumpur, 2009
• Optimizing Your Customer Value Proposition - Deploying Voice of the Customer (VOC) Results - Mr. John Morton, President, Market Probe Canada - Marketing Insights Conferences in Singapore and Kuala Lumpur, 2009
• Understanding Customer Attrition and Developing Intervention Strategies - Dr. Kurt Pflughoeft, Senior Vice President, Market Probe - GBG Conference, Amsterdam, 2008
• Determining the Impact of Attitudinal Drivers on Customer Satisfaction in the Presence of Missing Data - Dr. Kurt Pflughoeft, Senior Vice President and Mr. Jorge A. Alejandro, Market Probe - ASA Joint Statistical Meeting, 2008
  
• Cluster Ensemble Analysis, beyond K-Means - Mr. Joseph Retzer, Director of Marketing Sciences, Maritz Research; Dr. Kurt Pflughoeft, Senior Vice President, Market Probe - AMA Advanced Research Techniques Forum, 2008
  
• Understanding Customer Attrition and Developing Intervention Strategies - Dr. Kurt A. Pflughoeft, Senior Vice President, Market Probe - International Consumer Insights Forum, 2008

Market Probe’s global team of research professionals includes a number of award winning authors. Listed below are six current releases. If you are interested in purchasing a book click on the link provided.

	The Customer Advocate and the Customer Saboteur by Michael W. Lowenstein Linking social word-of-mouth, brand impression, and stakeholder behavior
To order a copy of Dr. Lowenstein's book, please click here.
	Managing the Customer Experience, A Measurement-Based Approach by Morris Wilburn Selected as a finalist in the National Best Books 2007 Awards. Discusses in great detail how many companies' customer loyalty research programs fall short of their intended purposes
To order a copy of M. Wilburn’s book, please click here.
	Analysis of Customer Satisfaction Data by Dr. T.R.Rao and Dr. Derek Allen Explores the concepts of CSM and loyalty studies currently in use by market researchers around the world
To order a copy of Dr. Rao and Dr. Allen’s book, please send your request to Market Probe. click here

	One Customer, Divisible by Michael W. Lowenstein Gathering, managing, and applying the right customer data (at the right time) to generate the most valued experiences and advocacy behavior
To order a copy of Dr. Lowenstein's book, please click here.
	Customer Winback by Jill Griffin and Michael W. Lowenstein A framework and practical model for helping companies optimize customer experience and loyalty
To order a copy of Ms. Griffin & Dr. Lowenstein's book, please click here.
	The Customer Loyalty Pyramid by Michael W. Lowenstein Focusing organizational attention on the important, often neglected, back-end of the customer life-cycle: risk, loss, and recovery
To order a copy of Dr. Lowenstein's book, please click here.
	Customer Retention by Michael W. Lowenstein Making the case for customer value and loyalty over customer satisfaction
To order a copy of Dr. Lowenstein's book, please click here.

Market Probe senior researchers regularly produce "White Papers." These documents are intended to help our clients understand ways to better utilize information to directly impact their businesses. The White Papers are another example of the value-added services we provide to our clients.

For more information about Market Probe's Library of White Papers, please CLICK HERE