Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com
MARKET PROBE ADDS MR. PETER SERRON AS VICE PRESIDENT OF BUSINESS DEVELOPMENT, US AND MR. VASU BALAKRISHNAN AS VICE PRESIDENT, MARKET PROBE MIDDLE EAST AND AFRICA
MILWAUKEE, Wis. -- Market Probe, a major market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Peter Serron to its US management team and Vasu Balakrishnan to its management team in the Middle East and Africa.
Prior to joining Market Probe, Pete Serron was responsible for new business development and key account management at Harris Interactive for nine years. He worked in the Travel & Tourism, Professional Services and Manufacturing Research Practices sectors. He also previously worked in the Financial Services and Telecom Research Practices area at Harris. His recent client experience included major Hotels and Airlines, Consulting Companies, Consumer Products Companies and B2B Manufacturing Companies.
Pete also spent 20+ years on the "client side" with Bausch & Lomb and Sentry Group in various sales, product management and marketing positions and was involved in many market research projects, particularly new product development research.
He Graduated Cum Laude from State University of New York at Oswego, with a B. S. Degree in Business Administration.
Vasu Balakrishnan has over 15 years of experience in the marketing research industry, encompassing varied research assignments such as brand tracking, segmentation, usage and attitude, new product research and customer satisfaction and loyalty. He has held senior positions, including Group Account Director at TNS Dubai and Research Manager at Nielsen Saudi Arabia prior to joining Market Probe.
Vasu’s key responsibilities include expansion of Market Probe’s presence in Customer and Brand space by engaging in client consultations, new account development and account direction and supervision.
His industry experience encompasses varied research assignments such as brand tracking, segmentation, usage and attitude, new product research and customer satisfaction and loyalty utilizing traditional and contemporary research methodologies.
He has developed and serviced marketing research projects for a wide range of clients across industries including, Banking and Financial Services, Retail, Automotive, I.T., Telecom, Consumer Goods, B2B, Education, Real Estate and Travel/Tourism.
He holds a bachelor’s degree in Engineering and has completed post-graduate studies in Business Management.
Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.
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