FOR IMMEDIATE RELEASE: July 16, 2009
Contact:
Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com
MARKET PROBE EXPANDS INTO HEALTH CARE MARKET
MILWAUKEE, WI --Market Probe is a Milwaukee-based global marketing research and consulting company specializing in customer and employee satisfaction research and quantitative marketing research.
With existing clients in Health Insurance and Prescription Management Services, Market Probe took a major step to expand its healthcare business by acquiring a pharmaceutical research business from one of its major competitors. With this acquisition, Market Probe's client base expands into traditional pharmaceutical companies and diagnostic equipment makers in addition to insurance and service providers.
According to Dr. T.R. Rao, the President and CEO of Market Probe, this acquisition fulfills an important strategic goal for the company. Rao says: "With this recent acquisition, we can offer Market Probe products in satisfaction and loyalty research to the suppliers of medical and diagnostic equipment, various intermediaries of the healthcare system, health insurance providers and more, all in addition to product development and custom market research.
"With this acquisition, healthcare will become a major practice area in the US. Additional acquisitions to strengthen this area are already in the works", Rao said. "Being a global company with a presence on all continents, we are in a better situation to service the needs of global firms in this sector".
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. The company provides full-service strategic guidance and business solutions to major companies around the globe. The firm is a certified minority-owned and operated company by the National Minority Supplier Development Council (NMSDC), recognized as one of the Top 500 diversity-owned businesses in the United States by DiversityBusiness.com and is one of the 50 Fastest-Growing Asian American Businesses in the United States by the US Pan Asian American Chamber of Commerce (USPAACC).
Headquartered in Milwaukee, Wisconsin, USA, Market Probe has additional offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China with in-house facilities for field services by Web and phone. For more information, visit www.marketprobe.com.
###
