Need Something?

Submit
Chinese Languagesite map
 
Market Probe Press Releases
Press Releases - Market Probe’s press releases are listed below in order of posting date. Please click on the date of the release to view.

Please click the information request button below if you wish to receive future Market Probe press releases or would like to be added to our media contact list.
June 26, 2013 - Market Probe Announces Winners of The 2013 Multi-Sector Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE:  June 26, 2013

Contact:
Richard Berman, for Market Probe, 914-954-9005 or  BermanPR@gmail.com

MARKET PROBE ANNOUNCES WINNERS OF THE 2013 MULTI-SECTOR CUSTOMER ADVOCACY MONITOR

This multi-sector survey found that companies with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention.

Milwaukee, WI – Market Probe, a global research firm, is pleased to announce the winners of its national consumer survey on Customer Advocacy.  These companies scored the highest in each of their respective categories and are recognized for their exceptional ability to produce and sustain advocacy behavior.  This national consumer survey of 6,000 households compared the advocacy profiles of the top brands in six major industry sectors including banks, investment companies, credit card companies, auto-manufacturers, casual dining chains and major retailers. The national survey asked customers to evaluate their recent customer and brand experiences to assess their impact on Satisfaction, Net Promoter Score and Advocacy. Over 80 leading U.S. companies were included in the national study.

Winning Banks
Chase Bank led the way for Customer Advocacy in the category of National Banks. SunTrust and BB&T ranked at the top of the Super Regional Banks category, and Huntington Bank and Union Bank scored highest among Regional Banks.

Winning Investment Companies
Edward Jones ranked highest in the Brokerage Category and Vanguard scored highest in the Asset Management Category.  Customers cited the ease of doing business and investment products these companies had to offer. 

Winning Credit Card Companies
Co-Winners for the Credit Card Category, Discover Card and American Express, showed that branded cards do slightly better on customer advocacy than bank issued credit cards.

Winning Auto Manufacturers

Co-Winners Honda and Hyundai lead the way in sector advocacy having established powerful emotional connections with consumers.

Winning Casual Dining Restaurants

Co-Winners Red Lobster and Outback Steakhouse offer specialized menus and enjoy higher levels of customer advocacy than their counterparts. 

Winning Retailers
Co-Winners Kohl’s and Target showed that lower prices do not guarantee higher levels of customer advocacy; quality and value are both important.

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange, taking place at the Claremont Hotel and Resort in San Francisco, California, September 22nd - 24th, 2013. Final results and winning companies will be recognized during Market Probe’s Thought Leader Session on Monday, September 23rd. A brief awards presentation followed by a cocktail reception will take place that evening.

When presenting their advocacy research, Market Probe will introduce an actionable and cost-effective approach to managing a Customer Experience Measurement Program based on the model developed for Market Probe’s 2013 Multi-sector Customer Advocacy Monitor.

Dr. TR Rao,  President and CEO of Market Probe, says, “Whether you are managing a mid-size bank, a restaurant brand or a department store, this actionable approach allows companies to cost-effectively manage their customer loyalty and positively impact revenue growth.”

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to their corporate headquarters in Milwaukee, Wisconsin, they have full-service research offices in nine countries and have formed several strategic partnerships with field agencies around the world. Market Probe employs over 350 full-time employees worldwide and as many as 1000 part-time employees. They appear among the Honomichl list of Top 50 U.S. Firms.

###
May 28, 2013 - Market Probe Partners with Wells Fargo on Retirement Survey Print

FOR IMMEDIATE RELEASE:  May 28, 2013

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE PARTNERS WITH WELLS FARGO BANK ON RETIREMENT SURVEY

Study shows majority of Millennials Say Debt is Their “Biggest Financial Concern”

Milwaukee, WI – According to a new Wells Fargo Retirement Survey conducted by Market Probe, Millennial Americans entered early adulthood in the wake of the Great Recession and know all too well the effects of a struggling economy. More than half (54%) of millennials say debt is their “biggest financial concern currently,” surpassing day-to-day expenses. Forty-two percent of millennials say their debt is “overwhelming,” twice the rate of boomers who were also surveyed for comparison.

Click here to read complete Wells Fargo news release

The research for this national study was conducted by Market Probe, on behalf of Wells Fargo Retirement. Survey respondents included 1,414 millennials between the ages of 22 and 32 from the Ypulse, Inc. online panel, and 1,009 baby boomers between the ages of 48 and 66 from the Research Now online panel. The research was conducted between February 6 and 15, 2013.

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to their corporate headquarters in Milwaukee, Wisconsin, they have full-service research offices in nine countries and have formed several strategic partnerships with field agencies around the world. Market Probe employs over 350 full-time employees worldwide and as many as 1000 part-time employees. They appear among the Honomichl list of Top 50 U.S. Firms.

For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414-778-6000 or j.jefferson@marketprobe.com

###

May 13, 2013 - Market Probe Partners with U.S. Bank in Fourth Annual Small Business Survey Print

FOR IMMEDIATE RELEASE:  May 13, 2013

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE PARTNERS WITH U.S. BANK IN FOURTH ANNUAL SMALL BUSINESS SURVEY

Study shows majority of small business owners are optimistic, but feel economic uncertainty is a significant challenge to future business growth.


Milwaukee, WI – The fourth annual U.S. Bank Small Business Survey conducted by Market Probe, monitored the attitudes, perceptions and outlook of small business owners across 25 states. The survey was conducted via an online sample in January 2013 among 3,210 small business owners with less than $10 million in annual revenue.

To facilitate differences in select U.S. Bank markets, the Market Probe study was conducted in two phases. The first phase was comprised of 1,000 “national” responses to serve as a baseline across U.S. Bank’s 25 state footprint. The second phase, or Market Phase, captured an additional 2,210 interviews across ten select states, referred to as Markets. Quotas were set to allow for no more than 60% with greater or less than $200,000 in annual revenue.

In an exclusive interview with Entrepreneur Magazine, John Elmore, vice chairman of community banking and branch delivery at U.S. Bank of Minneapolis, stated, "The majority of small businesses are in good financial condition. They are optimistic about what the future holds, but there certainly is a level of caution." According to the article, of particular concern to Elmore is the reluctance small businesses are expressing when it comes to hiring. "If we don't get unemployment and underemployment down, the pace of the recovery will continue to be slower than what we would like it to be," he added.

Related article:  American Banker

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to their corporate headquarters in Milwaukee, Wisconsin, they have full-service research offices in nine countries and have formed several strategic partnerships with field agencies around the world. Market Probe employs over 350 full-time employees worldwide and as many as 1000 part-time employees. They appear among the Honomichl list of Top 50 U.S. Firms.


For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414-778-6000 or j.jefferson@marketprobe.com

###

May 04, 2013 - Market Probe Announces Launch of 2013 Multi-Sector Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE:  May 4, 2013

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES LAUNCH OF 2013 MULTI-SECTOR CUSTOMER ADVOCACY MONITOR

Milwaukee, WI – Market Probe, a global research firm, announced the launch of a national consumer survey of 6,000 households to compare the advocacy profiles of the top brands in six major industry sectors including, banks, investment companies, credit card companies, auto-manufacturers, casual dining chains and major retailers. The national survey will ask customers to evaluate their recent customer and brand experiences to assess their impact on Satisfaction, Net Promoter Score and Advocacy. Over 80 leading U.S. companies will be included in the national study.

Since 2010, Market Probe has conducted an annual customer advocacy monitor for the largest U.S. retail banks. In 2012, leading banks were ranked by the percentage of customers who actively advocated for their bank to others. The research demonstrated that the banks with the largest percentages of Advocates within their customer base realized more revenue growth.  Advocates have more accounts at their primary bank, are more likely to have recently opened new accounts at their bank, consistently maintained higher balances, and demonstrated higher levels of retention. Market Probe’s 2013 monitor will expand the research to six industry sectors.

Market Probe Mulit-Sector Advocacy Monitor

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange, taking place at the Claremont Hotel and Resort in San Francisco, California, September 22nd - 24th, 2013. Final results and winning companies will be announced during Market Probe’s Thought Leader Session on Monday, September 23rd, at 8:40 am. A brief awards presentation followed by a cocktail reception will take place at 7:00 pm that evening. When presenting their advocacy research, Market Probe will introduce the twin concepts of customer advocacy and brand passion which allows companies to develop an effective segmentation of customers.  Customer retention and share of wallet, which directly impacts customer profitability, varies vastly among these segments. This variance provides an effective linkage between customer attitudes and ROI.

Businesses can benefit from the insights gained in this landmark national customer study

Based on the model developed for the 2013 Multi-sector Customer Advocacy Monitor, Market Probe is introducing an actionable and cost-effective syndicated program to help companies manage retail operations.
Program features:
  1. Allows for immediate implementation of low-cost Customer Experience Management (CEM) program
  2. Utilizes latest technologies for data acquisition
  3. Utilizes Web-based reporting for easy access to customer feedback by all managers
  4. Provides local market benchmarking of store/branch performance vs. competitors

“Whether you are managing a mid-size bank, a restaurant brand or a department store, this actionable approach allows companies to cost-effectively manage their customer experience and positively impact revenue growth.” said TR Rao, Market Probe, President & CEO.
Rao continued, “We are offering this program initially to these three sectors, but the program offers many optional features for businesses to customize the value of CEM.”



Market Probe CEM Model


* Market Probe provides consulting services to help those businesses with an existing customer experience program develop a transition strategy to this lower-cost syndicated CEM program.


ABOUT MARKET PROBE
Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to their corporate headquarters in Milwaukee, Wisconsin, they have full-service research offices in nine countries and have formed several strategic partnerships with field agencies around the world. Market Probe employs over 350 full-time employees worldwide and as many as 1000 part-time employees. They appear among the Honomichl list of Top 50 U.S. Firms.

www.marketprobe.com

For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414-778-6000 or j.jefferson@marketprobe.com


###

November 01, 2012 - Market Probe Adds Senior Research Executive, Mr. Steven Marks, as Vice President and Head of St. Louis Operations Print

FOR IMMEDIATE RELEASE:  November 1, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ADDS SENIOR RESEARCH EXECUTIVE,  MR. STEVEN MARKS, AS VICE PRESIDENT AND HEAD OF ST. LOUIS OPERATIONS

Milwaukee, WI – Market Probe, a global market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Mr. Steven Marks as Vice President and Head of St. Louis Operations.

Steve brings over 30 years of research and management experience to Market Probe. His knowledge of the applicability of specific methodologies and analyses has proved invaluable to the companies and clients he has served, allowing for timely, proactive and strategic marketing decisions. 

Steve’s ongoing focus is on the identification, and subsequent translation, of new technological and methodological approaches to research. These approaches allow for proactive and strategic marketing decisions, establishment of best practices for Internet panel research, and the development of methods to marry and evaluate social media contextual analysis with attitudinal and behavioral data.

Prior to joining Market Probe, Steve headed his own strategic research and consulting group, serving clients in numerous industry sectors, including telecommunications, entertainment, media, financial services, retail and CPG. Earlier in his career, he established Internet research practices for Synovate and Response Analysis Corporation, now part of GfK, and he launched a new business unit for Lightspeed Research.  During his years on the client side, he was Research Director at Deloitte & Touche and also  managed large research teams at AT&T that were focused on new product development, pricing strategy and advertising effectiveness.

He holds an MBA in Marketing from Fordham University School of Business in New York and a degree in economics from Union College in New York.

ABOUT MARKET PROBE

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with our clients, based on our team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, and as many as 1000 part-time employees. We appear among the Honomichl list of Top 50 US Market Research Firms. For more information visit www.marketprobe.com

www.marketprobe.com

For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414-778-6000 or j.jefferson@marketprobe.com

###

August 20, 2012 - Market Probe Continues to Grow Its Agriculture and Animal Health Practice, Adding Jill Rogers as Vice President of Agriculture and Animal Health Print

FOR IMMEDIATE RELEASE:  August 20, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE CONTINUES TO GROW ITS AGRICULTURE AND ANIMAL HEALTH PRACTICE, ADDING JILL ROGERS AS VICE PRESIDENT OF AGRICULTURE AND ANIMAL HEALTH
As part of Market Probe’s Global Agriculture and Animal Health practice, Ms. Rogers will oversee the development, execution, and management of strategic marketing research for Agriculture and Animal Health clients in North America

Milwaukee, WI – Market Probe, a global market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Jill Rogers as Vice President, Agriculture and Animal Health Practice.

As part of Market Probe’s Global Agriculture and Animal Health practice, Ms. Rogers will oversee the development, execution, and management of strategic marketing research for Agriculture and Animal Health clients in North America.
Ms. Rogers steps into this senior position with 15 years of experience in the Marketing Research field, bringing advanced knowledge in both quantitative and qualitative analytical methods. Her achievements demonstrate forward-thinking in research approaches and a demonstrated strategic orientation in positioning, communications methods, forecasting, market segmentation, pricing, quadrant analysis and customer advocacy.

Prior to joining Market Probe, Jill Rogers managed a full-service custom firm specializing in Agri-business and Animal Health marketing research on both a national and international scale. Additionally, Rogers holds credentials in a broad range of related industries and topic areas, including Human Health Pharmaceuticals, Consumer Packaged Goods, Hospitality, Transportation and Finance. She comes to Market Probe directly from M/A/R/C Research, where she directed custom research for Fortune 500 clients around the world in diverse industries.

Rogers holds a degree in Political Science from Armstrong Atlantic State University, and has pursued additional education in Qualitative Research Techniques, Conjoint and Discrete Choice Analysis, and Market Research Statistics.

About Market Probe
Market Probe is a leading full-service global market research firm with offices in 10 countries. Founded in 1976, Market Probe holds a strategic focus in Agriculture, Horticulture, and Animal Health research. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore, Hong Kong, China and Brazil, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit http://www.marketprobe.com.
Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
PDF Version PDF Printer Friendly VersionPrint

www.marketprobe.com

For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414-778-6000 or j.jefferson@marketprobe.com

###

August 06, 2012 - Market Probe Announces The Leading Banks In The 2012 Retail Banking Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE:  August 6, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES THE LEADING BANKS IN THE 2012 RETAIL BANKING CUSTOMER ADVOCACY MONITOR
The third annual survey found that banks with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention


Milwaukee, WI – Market Probe, a global research firm, is pleased to announce the names of the five banks that posted the highest levels of Customer Advocacy in their respective peer groups in 2012. Based on a survey of National Banks, Super Regional Banks and Regional Banks, the results are determined by surveying retail customers who considered these institutions to be their primary banks.

Winning Banks
The banks that score highest in each of their respective categories are recognized for their exceptional ability to produce and sustain advocacy behavior. Citibank led the way for Customer Advocacy in the category of National Banks. Of the Super Regional Banks participating in the study, PNC Bank and BB&T Bank ranked at the top of their category, and M&T Bank and Bank of the West scored highest among Regional Banks. Additionally, 2012 marks the second year that both PNC Bank and Bank of the West have received the Advocacy Award.

Award winners were determined by a national survey conducted in May of 2012 by Market Probe. Established to compare the advocacy profiles of the 20 largest banks, the Retail Customer Advocacy Monitor surveyed over 3,600 households to determine the depth of relationship between each bank and their respective customers. Consumers shared positive and negative comments about their banking experiences, recent account activity with the bank, and general attitudes toward each financial institution.

Since 2010, Market Probe has ranked the largest US retail banks by the percentage of customers who actively advocate for their bank to others. The research has demonstrated that the banks with the largest percentages of Advocates within their customer base will realize more per-customer revenues.  Advocates had more accounts at their primary bank, were more likely to have recently opened new accounts at their bank, consistently maintained higher balances, and demonstrated higher levels of retention. “Advocacy offers the most direct linkage to explaining and measuring business performance. Advocates are your most-valuable customers, do your marketing for you at no cost and acquire more customers for you” said Dr. T.R. Rao, President and CEO, Market Probe.

Market Probe will recognize the 2012 regional winners during the 2012 BAI Retail Delivery Conference in Washington D.C. Winners will be announced at the Thought Leader Session on Wednesday, October 10, at 11:45 am in the Business & Customer Analytics Showcase area in the BAI expo.
Market Probe will host a reception for award winners at the Marriott Renaissance Hotel during the BAI Conference and Mr. Edward Rollins will be the keynote speaker.

Evening’s Keynote Speaker
Mr. Edward Rollins has long been considered one of America's premier political strategists. Currently serving as the Senior Advisor to Teneo Strategy, Mr. Rollins has also served in the administrations of four Presidents of the United States. He has advised Fortune 400 chief executives and leaders of major trade associations, and holds extensive experience on the international level.

Next survey scheduled
Market Probe will conduct the next Retail Banking Customer Advocacy Monitor in May of 2013.

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in?house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to various industry sectors for more than 30 years.

www.marketprobe.com

For information, contact Jack Jefferson, Manager of Marketing Communications, Market Probe at 414?778?6000 or j.jefferson@marketprobe.com

###

June 28, 2012 - Market Probe Congratulates Winners Of The 2012 Excellence In Research Awards Print

FOR IMMEDIATE RELEASE:  June 28, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE CONGRATULATES WINNERS OF THE 2012 EXCELLENCE IN RESEARCH AWARDS
Honorees Announced at 2012 MRIA Conference in St. John’s Newfoundland


Milwaukee, WI – Market Probe, a global research firm, was honoured to serve as the sponsor of the Excellence in Research Awards competition at the recent Marketing Research and Intelligence Association (MRIA) 2012 National Conference held May 30 – June 1 in St. John’s Newfoundland.

Seven winners were announced at the prestigious annual Gala Awards Soiree including honourees in categories including communications, advertising research, public opinion research, competitive intelligence, data mining and more. Award recipients received the coveted Excellence Crystal as a tribute to their pursuit of excellence and for setting an example for others in the industry.

“The winners’ programs exemplified the importance of what we do, as market researchers, in this industry -- improve the customer experience through exceptional products, service and people,” said Tim McCutcheon, Senior Vice President of Research and Operations at Market Probe Canada, who handed out the awards on behalf of Market Probe during the evening. “In addition, the winners confirmed my own thoughts that ‘excellence’ should never be an assumed outcome of any research program. Rather, it is earned through hard work, smart employees, innovative research solutions, top-notch sampling and rigourous data collection.”

Market Probe would like to recognize the following winners of the 2012 Excellence in Research Awards as presented at the 2012 MRIA conference:

Best in Class: Awarded for a research project that serves as a shining example to research practitioners and users.
2011 (10th Annual, Presented 2012)
Sylvestre Marketing & PepsiCo Canada – "Pepsi Refresh Program"
2011 (10th Annual, Presented 2012)
Kraft Foods & Fresh Squeezed Ideas, IPSOS, Nielsen – "Big, Bold and Brewed to Perfection"

Best Integration: Awarded in recognition of a research project that demonstrates successful integration of market research with other information sources.
2011 (10th Annual, Presented 2012)

Environics Research Group, IMS Brogan Inc. & SANOFI
2011 (10th Annual, Presented 2012)
Corbin Partners Inc., MBA Recherche, Leger Marketing & Counsel for Canada Bread

Murray Philp Altruistic Award: Awarded for a market research project done on a pro-bono or reduced profit basis, for a not-for-profit organization that has contributed positively to the individuals, groups or communities that form part of our Canadian network that it was meant to help.
2011 (10th Annual, Presented 2012)
Upwords Marketing Solutions & Crohn's and Colitis Foundation of Canada

Public Policy Impact Award: Awarded for a research project in the broader public sector that has had a demonstrable public policy impact.
2011 (10th Annual Presented 2012)

Corbin Partners Inc. & Lerners for CBC & Bell Media – "A little birdie told me"

Client Side Researcher Impact and Effectiveness Award: Recognizes a member, employed at a Client Side Researcher Corporate member of the Association, for outstanding achievements over the past year which have served to elevate the stature of marketing, survey and public opinion research and market intelligence at senior decision-making levels of his or her own organization.
2011

Marina Gutman, Knowledge and Insights Manager, Juice Business Unit, Coca Cola

Market Probe
Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with our clients, based on our team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s Voice of Customer, brand and employee satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, Bahrain, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, and as many as 1000 part-time employees. For more information visit www.marketprobe.com.

###

June 04, 2012 - Market Probe adds Mr. Lalit Sangtani, Vice President, Technology Services, to its Global IT Management Team Print

FOR IMMEDIATE RELEASE:  June 4, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe adds Mr. Lalit Sangtani, Vice President, Technology Services, to its Global IT Management Team


Milwaukee, WI – Market Probe, a global market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Lalit Sangtani as Vice President, Technology Services.

Lalit brings nearly 30 years of industry experience to Market Probe with advanced expertise in providing technology enabled value added research solutions to global clients. Prior to joining the firm, he served as Director of Data Processing at ORC International, and he has held similar positions at TNS, ACNielsen and Gallup. His client experience includes Unilever, P&G, Colgate Palmolive, Henkel and Nestle, as well as other leading global CPG companies.

He holds a degree in commerce and economics as well as a postgraduate degree in electronic data processing and computer management from University of Bombay.

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with our clients, based on our team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s Voice of Customer, brand and employee satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, Bahrain, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, and as many as 1000 part-time employees. For more information visit www.marketprobe.com.


###
April 11, 2012 - Advertising Research Foundation Recognizes Market Probe EVP Judith Ricker For Brand Passion Research Print

FOR IMMEDIATE RELEASE:  April 11, 2012

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Advertising Research Foundation Recognizes Market Probe EVP Judith Ricker For Brand Passion Research

Milwaukee, WI – Judith Ricker, Market Probe’s Executive Vice President of Brand Research, has been awarded the 2012 Great Minds Silver Innovation Award by the Advertising Research Foundation (ARF).

The award, presented at ARF’s “Re:think 2012”conference in New York City at a March  28th luncheon, recognizes Ricker for her pivotal brand passion research. In connection with her award win, Ricker recently delivered highlights from the celebrated study in the leading market research industry publication: Survey Magazine.

Ricker is a recognized brand research leader; responsible for developing a unique approach that sheds new light on the drivers of brand passion and its effect on consumer choice.  She developed IMPACT+, a new research model based on the premise that, in the 21st century, the consumer’s relationship with brands continues to evolve and that brand destinies are increasingly controlled by the consumer. Managers continue to choose the IMPACT+ model for both consumer and business markets.

About the Market Probe Brand Passion study
In addition to ongoing brand passion research, and in preparation for the ARF conference, Market Probe conducted a short study to assess not only consumer “passion” for 30 brands across multiple industries, but also how well consumers thought these leading brands might thrive in the future.  More than 1,000 general population consumers responded to the online study, resulting in “passion” scores that put Google, Target and Apple at the top of the rankings.

About Market Probe
In addition to its corporate headquarters in Milwaukee, Market Probe has offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by web and phone. Market Probe is listed among the Honomichl Top 50 US Research Firms and has been providing business solutions to the financial services industry for more than 30 years. Learn more at www.marketprobe.com. www.marketprobe.com


###
November 07, 2011 - Market Probe Adds To Its Strength In Financial Services And Pharmaceutical Market Research Print

FOR IMMEDIATE RELEASE:  November 7, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Adds To Its Strength In Financial Services And Pharmaceutical Market Research

Milwaukee, WI – Market Probe, a Milwaukee-based global marketing research and consulting company, recently announced the acquisition of Richard Day Research Inc., Evanston, Illinois. RDR is a highly respected custom market research firm specializing in Financial Services and Pharmaceutical research. RDR President and Founder, Dr. Richard Day, is the former President of CASRO, and he presently Co-Chairs their Government Affairs Committee.

When asked about the acquisition, Day said: “Market Probe provides business solutions to the world’s largest banks, pharmaceutical companies and other industries.  We believe that its global presence along with its advanced technology will benefit our clients as well as our staff.  Their acquisition of RDR brings us access to systems, technologies, advanced analytic solutions and innovations that a larger company like Market Probe offers.  For example, they have a very sophisticated reporting dashboard offering advanced tracking survey technology. Our clients will still receive the attentive service, flexibility and customized solutions that the RDR team has always provided.”

According to Dr. T.R. Rao, the President and CEO of Market Probe, this acquisition fulfills an important strategic goal for the company.  Rao said: “With this acquisition, we have significantly strengthened our position as a global leader in Financial Services and Pharmaceutical market research. Being a global company with a presence on all continents, we are now in a better situation to service the needs of global firms in these sectors. Market Probe values RDR as a well-run business with long-time client relationships. We look forward to introducing our latest findings and industry innovations, including our SHARE+ Advocacy model to the RDR team and their clients.”

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to various industry sectors for more than 25 years.

October 13, 2011 - Market Probe Announces Advocacy Leader in the Technology Sector Print

FOR IMMEDIATE RELEASE:  October 3, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Announces Advocacy Leader in the Technology Sector

Milwaukee, WI – Market Probe, a global research firm, completed the advocacy profiles of companies in the competitive sectors of retail banking, life insurance, auto insurance, mobile services, cable services, retail stores and enterprise technology.  The results for the technology sector are based on a sample of over 1,000 IT senior decision makers at U.S. companies with over 100 employees. They evaluated their primary technology services providers across a range of solutions including cloud, converged infrastructure, hardware, software and services.  Google wins Market Probe’s Advocacy honors among worldwide technology brands in the highly competitive market for technology solutions.

Advocates are the most involved customers of a brand. They have strong emotional connections with their brand and are also the strongest supporters of the brand in their online and offline communications.  Advocates are loyal to their brand, buy more products from their brand and contribute to new client growth.

“In today’s hyper-linked world, Advocacy, which measures customer involvement, is the most relevant metric beyond satisfaction, loyalty and NPS,” says Dr. TR Rao, President and CEO, Market Probe. “Advocacy offers the most direct linkage to explaining and measuring business performance.”

The advocacy profiles were developed using Market Probe’s proprietary SHARE+ customer advocacy framework that measures customers’ favorability, future consideration and downstream communication behavior. The Advocacy Ladder developed by Market Probe classifies customers into four segments: Alienated, Ambivalent, Allegiant or Advocate for a particular business. It is based on various questions asked of customers regarding their favorability, future consideration and evidence of word-of-mouth regarding a particular brand or business. SHARE+ enables prioritization of action items to optimize advocacy and loyalty, and minimize alienation. It has application to any customer segment in virtually any industry.

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to various industry sectors for more than 25 years.

www.marketprobe.com
###
October 03, 2011 - Market Probe Announces Advocacy Leaders in the Life and Auto Insurance Sectors Print

FOR IMMEDIATE RELEASE:  October 3, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Announces Advocacy Leaders in the Life and Auto Insurance Sectors

Milwaukee, WI – Market Probe, a global research firm, completed the advocacy profiles of companies in the competitive sectors of retail banking, life insurance, auto insurance, mobile services, cable services, retail stores, and business to business services like enterprise technology. The results of the insurance sector are based on a national sample of 1,600 plus households who evaluated their primary insurance carrier for life and auto.  USAA wins the advocacy honor in the highly competitive auto insurance sector, and State Farm is the winner in the life insurance sector.

Advocates are the most involved customers of a brand. They have strong emotional connections with their brand and are also the strongest supporters of the brand in their online and offline communications.  Advocates are loyal to their brand, buy more products from their brand and contribute to new client growth.

“In today’s hyper-linked world, Advocacy, which measures customer involvement in the brand, is the most relevant metric beyond satisfaction, loyalty and NPS,” says Dr. TR Rao, President and CEO, Market Probe. “Advocacy offers the most direct linkage to explaining and measuring business performance.”

The advocacy profiles were developed using Market Probe’s proprietary SHARE+ program that measures customers’ favorability, future consideration and downstream communication behavior. The research model identifies customers on an Advocacy Ladder as Advocates, Allegiants, Ambivalents and Alienated. SHARE+ enables prioritization of action items to optimize advocacy and minimize alienation. It has application to any customer segment in virtually any industry.

Market Probe In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to the financial services industry for more than 25 years.

www.marketprobe.com
###
September 26, 2011 - Market Probe Announces Asia Pacific and China Winners of 2011 Retail Banking Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE:  September 26, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Announces Asia Pacific and China Winners of 2011 Retail Banking Customer Advocacy Monitor
The second annual survey also found that banks with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention


Milwaukee, WI – Market Probe, a global research firm, announced the names of the retail banks that posted the highest levels of Customer Advocacy in the Asia Pacific, China and Korea region in 2011, based on the firm’s survey of the largest banking institutions.

“The Asia Pacific winners were Citibank in Singapore and Korea, and Standard Chartered Bank in Hong Kong. The China winners were Everbright Bank, Industrial Bank and China Merchants Bank,” reported Dr. TR Rao, President and CEO, Market Probe. “These banks posted the highest levels of Customer Advocacy in their respective regions from retail customers who considered these institutions to be their primary banks.”  Earlier this month, Market Probe announced the four regional winners in the U.S., PNC Bank, Harris Bank, SunTrust and Bank of the West.

The results were based on national surveys of households who rated their primary bank in these different countries. Consumers were asked about their attitudes that reflected the depth of their favorable opinions about their primary bank and sharing of positive and negative comments about their banking experiences both online and offline.  The Retail Monitor was established to compare the top brands on their advocacy profiles.

Rao says that Customer Advocacy is the most relevant metric that captures the degree of customers’ relationships with their banks. Advocates have the highest form of customer involvement with a brand or business. Advocates are the best customers, rooted in strong attitudes and positive experiences. They stay with brands or, in this case, banks, in good and bad times, put them first for future purchases, and provide strong vocal support by way of positive mentions. “Advocacy offers the most direct linkage to explaining and measuring business performance,” adds Rao.

The Advocacy Ladder developed by Market Probe classifies customers into four segments: Alienated, Ambivalent, Allegiant or is an Advocate for a particular business. It is based on various questions asked of customers regarding their favorability, future consideration and evidence of word-of-mouth regarding a particular brand or business.

Results of these surveys for participating banks are available upon request.

Market Probe In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to the financial services industry for more than 25 years.

www.marketprobe.com
###
September 21, 2011 - Market Probe Announces Advocacy Leaders in the Mobile and Cable Services Sectors Print

FOR IMMEDIATE RELEASE:  September 21, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Announces Advocacy Leaders in the Mobile and Cable Services Sectors

Milwaukee, WI – Market Probe, a global research firm, completed the advocacy profiles of companies in the competitive sectors of retail banking, life insurance, auto insurance, mobile services, cable services, retail stores and business to business services like enterprise technology.  The results of the mobile services sector is based on a national sample of 1300 plus households who evaluated their primary providers of mobile services and cable TV services. Among the emerging pre-paid service market, Tracfone emerged as the advocacy leader. Among the traditional post-pay service market, T-Mobile is the advocacy leader. DirecTV wins Market Probe’s Advocacy honors among national brands in the highly competitive market for cable TV services.

Advocates are the most involved customers of a brand. They have strong emotional connections with their brand and are also the strongest supporters of the brand in their online and offline communications.  Advocates are loyal to their brand, buy more products from their brand and contribute to new client growth.

“In today’s hyper-linked world, Advocacy, which measures customer involvement, is the most relevant metric beyond satisfaction, loyalty and NPS,” says Dr. TR Rao, President and CEO, Market Probe. “Advocacy offers the most direct linkage to explaining and measuring business performance.”

The advocacy profiles were developed using Market Probe’s proprietary SHARE+ customer advocacy framework that measures customers’ favorability, future consideration and downstream communication behavior. The research model identifies customers on an Advocacy Ladder as Advocates, Allegiants, Ambivalents and Alienated. SHARE+ enables prioritization of action items to optimize advocacy and loyalty, and minimize alienation. It has application to any customer segment in virtually any industry.

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to various industry sectors for more than 25 years.

www.marketprobe.com
###
August 31, 2011 - Market Probe Announces the Regional Winners of 2011 Retail Banking Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE:  August 31, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Announces the Regional Winners of 2011 Retail Banking Customer Advocacy Monitor
The second annual survey also found that banks with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention


Milwaukee, WI – Market Probe, a global research firm, announced the names of the four banks that posted the highest levels of Customer Advocacy in their respective regions in 2011, based on the firm’s survey of the 20 largest U.S. banking institutions.

“The regional winners were PNC in the Eastern region, SunTrust in the Southern region, Harris in the Central region, and Bank of the West in the Western region,” reported Dr. TR Rao, President and CEO, Market Probe. “These four banks posted the highest Customer Advocacy scores in their respective regions from retail customers who considered these institutions to be their primary banks. It is the second year that SunTrust has received top rank in its region.”

Market Probe will recognize the 2011 regional winners at the BAI Branch 2.0 Symposium at BAI Retail Delivery 2011 at McCormick Place in Chicago on Monday, October 10th. Market Probe is pleased to be sponsoring this premier banking industry forum and private winners’ reception that evening.

The results were based on a June 2011 national survey of over 3,600 households who rated their primary bank. Consumers were asked about their attitudes that reflected the depth of their relationship with their primary bank, sharing of positive and negative comments about their banking experiences and recent account activity with the bank.  The Retail Monitor was established to compare the top 20 brands on their advocacy profiles.

Rao says that Customer Advocacy is the most relevant metric that captures the degree of customers’ relationships with their banks. Advocates have the highest form of customer involvement with a brand or business. Advocates are the best customers, rooted in strong attitudes and positive experiences. They stay with brands or, in this case, banks, in good and bad times, put them first for future purchases, and provide strong vocal support by way of positive mentions. “Advocacy offers the most direct linkage to explaining and measuring business performance,” adds Rao.

The Advocacy Ladder developed by Market Probe classifies customers into four segments: Alienated, Ambivalent, Allegiant or is an Advocate for a particular business. It is based on various questions asked of customers regarding their favorability, future consideration and evidence of word-of-mouth regarding a particular brand or business.

Next survey scheduled
Market Probe will conduct the next Retail Banking Customer Advocacy Monitor in May of 2012.

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to the financial services industry for more than 25 years.

###
July 11, 2011 - First ‘How To’ Book on Leveraging Customer Advocacy in a New, Holistic Marketing Environment Print

FOR IMMEDIATE RELEASE: July 11, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

First ‘How To’ Book on Leveraging Customer Advocacy in a New, Holistic Marketing Environment

Customer decision-making has become affected by wholly new factors (such as social word of mouth and brand passion). In his new book, The Customer Advocate and The Customer Saboteur, Dr. Michael Lowenstein, CMC, provides actionable insights into how to influence customer perceptions and loyalty behavior in today’s ‘trust’ environment.

Dr. Lowenstein, Executive Vice President of Market Probe, a global market research and consulting organization, also identifies how to minimize, or even eliminate, customer indifference, alienation, and sabotage, now that individual consumer voices are such a critical leveraging factor in decision-making influence, dominating the customary filters of traditional media and ‘push’ marketing.

Milwaukee, Wisconsin, USA. The publication early next month of the path finding new business book The Customer Advocate and The Customer Saboteur, by ASQ Quality Press, chronicles a major sea change in the brand decision-influencing impact of consumers’ free-flowing offline and online conversations.

Michael Lowenstein, Ph.D., CMC, the book’s author and expert on stakeholder behavior,  recognizes the enormous shift that has taken place in marketing - going from a largely ‘push’ method (where print and electronic media advertising and editorial content represent messages the company wishes to convey) to a ‘pull’ and relationship-building approach (where the brand essence and perception, the attitudes of employees, customer support transactions and experiences,  and peer-to-peer communication) create more open interaction  with the company.

Surveys of customers indicate the traditional messaging media and non-customized content, especially when they are the dominant form of communication with b2b and b2c consumers, are passé.   Customers no longer believe or trust canned or commoditized messaging, nor do they find it engaging, transparent or authentic.  Instead, informal word-of-mouth is now considered the most reliable, credible, and relevant source of ideas and information.

“Companies will need to make significant adjustments from traditional marketing approaches in this highly competitive marketing arena where customers expect personalized experiences and collaborative, supportive communication and engagement,” says Lowenstein.

With such a seismic shift in perspective and behavior, businesses can indeed leverage behavior and influence customers to become strong brand advocates, thereby gaining an impassioned unpaid sales force for their products and services.  But, it won’t be done the old- fashioned way.

“Customer advocacy isn’t just a research technique,” Lowenstein maintains. “It’s a holistic approach to customer management, involving strategic initiatives, the corporate culture, products, employees, brand positioning and messaging, sales, and customer service experiences.”

What IS Customer Advocacy?
Advocacy represents the highest level of a customer’s brand commitment and involvement achievable: interaction with suppliers on an individual and emotional level well past the typical functional, passive relationship between supplier and customer.   It is having consumers proactively and voluntarily convey, offline and online, their experiences to friends, relatives and colleagues.  Advocacy is not merely a different spin on how to gather insights about factors behind customer purchase, referral and communication behavior.  Importantly, it is also built on trust through real, authentic experiences and brand favorability.

The investment in this retooling is worth it, both in terms of strategic relationship-building and financial return.  Lowenstein shows how powerful informal peer-to-peer communication, combined with brand perception, can be in today’s more open marketplace. He provides data and case studies which emphatically link customer advocacy to increased revenue and profit generation.


“Creating customer advocacy … can make a huge profit impact on any marketing initiative and the overall enterprise, irrespective of size or industry.”


Jeanne Bliss, the noted customer experience expert and co-founder of the Customer Experience Professionals Association (CXPA), says that “Michael Lowenstein's book gives readers dedicated to company growth through customer advocacy the specifics and tools to earn the right to (customer) endorsements."


In his book, Lowenstein also points out typical drivers of customer apathy and even alienation.  “Any breakdown in functional or service value delivery will potentially undermine trust and cause consumer dissatisfaction and disaffection, often impairing continued relationships,” Lowenstein says. “This is when customers can become ambivalent, even negative, and can undermine a supplier's image, reputation, and sales.”

In this 350 page book, Dr. Lowenstein makes a persuasive argument for rethinking customer loyalty in today’s environment of open dialogue and ready discovery of corporate performance shortfalls. He turns the table on ‘business as usual’ and provides tangible ways to create die-hard advocates for any organization, virtually irrespective of size or industry. 

Advance praise for the new book The Customer Advocate and The Customer Saboteur by Dr. Michael Lowenstein, CMC:  “Michael Lowenstein offers excellent insights and methods any business can apply to achieve high customer advocacy from its customer base.”

Professor Philip Kotler, Northwestern University


The book is purchasable at the ASQ bookstore, accessible here: http://bit.ly/advorsab


Market Probe, Inc.

Market Probe, Inc. is a global market research firm specializing in full-service strategic guidance and stakeholder solutions. The corporate headquarters is located in Milwaukee, Wisconsin in the USA, with full-service research offices throughout the US and in Canada, United Kingdom, Belgium, UAE, India, Bahrain, Hong Kong, Singapore and China, and additional strategic partnerships globally.  For information, please visit www.marketprobe.com.



###

April 08, 2011 - Market Probe Announces New Managing Director of Asia Pacific Print

FOR IMMEDIATE RELEASE: April 7, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES NEW MANAGING DIRECTOR OF ASIA PACIFIC
Market Probe is poised to strengthen customer advocacy research in Asia Pacific region with its new director, Saji Kumar

MILWAUKEE, WISCONSIN, USA – Market Probe, the global customer research organization, recently announced that its new managing director for Asia Pacific will be Saji Kumar.  Mr. Kumar is an experienced research, brand, and advocacy consultant with over twenty years of pertinent, global experience.  He was involved in most of the key building initiatives in 2010, and, with his new assignment, he will be able to consolidate Market Probe’s Asia Pacific presence so the company can continue to lead customer and brand advocacy research in the region.

Given the potential power of the developing markets in Asia Pacific, Mr. Kumar was excited to have the opportunity to direct operations there.  “The Asia Pacific market is one which is characterized by extraordinary growth potential,” he said, “and this has increased clients’ demand for consumer insights. As the region continues to grow in scale and economic importance, I am very confident of our ability to deliver the research insights that our clients in the Financial, Telecoms, Technology, Travel and Tourism and Automotive industries will need to stay ahead of the game and continue to build market share.”

“Asia Pacific is a critical growth region for Market Probe and an increasingly important part of our global business strategy,” he continued.  “With our thought leadership in the areas of brand and customer advocacy, we are well positioned to meet the research needs of our clients.”

Thought Leadership In B2B Customer Advocacy
Mr. Kumar’s recent promotion underscored his thought leadership in customer advocacy, especially in the B2B sector. In a recent white paper entitled “Does Customer Advocacy Exist In B2B?” Saji Kumar and others explore the crucial, actionable areas of customer advocacy development, which lead to quantifiable business successes.  After extensive surveys and analyses, the team of writers showed that certain factors influence decision makers more than others, and optimizing an approach must take these into account.  They conclude that “due to the critical nature of touchpoints, performance, brand perception, and relationships in B2B, advocacy may well be more important in this arena than in the business to consumer world.”

Customer Advocacy Aids The Travel & Hospitality Industries in Asia Pacific
At a recent global conference for customer advocacy in Chicago, Mr. Kumar discussed the effect that Market Probe’s customer advocacy work has had on that pivotal region.  “We feel that advocacy is a medium where we can actually help these companies understand the customers they’re looking for and market precisely to them.” www.marketprobe.com/mpcltreport

He went on to describe a recent conference that Market Probe held in Singapore. The conference was a huge success.  The 50 or so companies that participated were looking for a unique way of targeting their customers, and they found what they were looking for with Market Probe’s help.  “This advocacy framework has really come on as a different tool to help us market our research strategy across the region,” he said.

TR Rao, CEO of Market Probe, describes Market Probe’s approach to customer advocacy this way: “Advocacy is a new concept in customer satisfaction research. We are operating in a new society where there is a declining trust in large brands. And people trust more each other than what the manufacturers say. ‘Advocacy’ deals with that head on.  We’re saying: you need to know who your advocates are, you need to know how many advocates you have, and you need to engage them to promote your own brand.” 

Using Market Probe’s SHARE+ customer advocacy research framework, clients are able to classify their customer base into four groups on an advocacy ladder—the most effective segmentation scheme in the industry.   With this research in hand, clients can begin to take action to move customers up the advocacy ladder, drastically improving overall business performance.

Mr. Kumar Brings 20 Years of Diverse Global Experience To The Position
Saji Kumar is highly qualified for the new position, with over 20 years of diverse global industry and consulting experience.  His current focus is on developing cutting-edge solutions in the areas of customer and brand advocacy in order to impact market share.  Before joining Market Probe in 2010, Mr. Kumar held senior research positions with companies such as IPSOS, TNS, Millward-Brown, and the Gallup Organization.  He has developed his unique global perspective and acute cultural acumen by working with a broad range of high-profile clients in countries as diverse as Mexico, Brazil, Argentina, Australia, New Zealand, Singapore, Korea, China, Japan, Thailand, Indonesia and Malaysia.

Market Probe, Inc.
Market Probe, Inc. is a global market research firm specializing in full-service strategic guidance and stakeholder solutions. The corporate headquarters is located in Milwaukee, Wisconsin in the USA, with full-service research offices throughout the US and in Canada, United Kingdom, Belgium, UAE, India, Bahrain, Hong Kong, Singapore and China, and additional strategic partnerships globally.  For information, please visit www.marketprobe.com.








###

March 04, 2011 - Market Probe Announces the Winners of 2010 UK Retail Banking Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE: March 4, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES THE WINNERS OF 2010 UK RETAIL BANKING  CUSTOMER ADVOCACY MONITOR
Survey also found that banks with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention

LONDON, UK – Market Probe, a global research firm, announces the names of the two banks that posted the highest levels of Customer Advocacy in their respective groups in 2010, based on the firm’s survey of the 10 largest U.K. retail banking institutions.

“The group winners are Barclays of the ‘Big Four’ and Nationwide for the ‘other’ retail banking institutions,” reported John Gilbert, Director of Research, Market Probe UK. “These two banks posted the highest Customer Advocacy scores in their respective groups from retail customers who considered these institutions to be their primary banks.”

The results were based on an August 2010 national survey in which consumers were asked to rate the bank they considered to be their primary bank. Approximately 300-400 consumers rated each of the 10 largest U.K. retail banks. The UK study also sampled consumers who consider a “Direct Bank” as their primary bank.  Consumers were asked how many positive referrals they had recently made to others about their primary bank, and about their attitudes that reflected the positive depth of their relationship with their primary bank. Customer Advocacy is a new contemporary metric that measures the degree of customer identification.  

The UK Retail Banking Advocacy Monitor established that these banks have achieved the highest levels of identification with their customers, contributing to strong organic growth and customer loyalty.  “Direct Banks, as a group, achieved high Advocacy rates comparable to the two individual group leaders.  Market Probe will explore this segment further in the next study,” adds Mr. Gilbert.

Dr. TR Rao, President and CEO of Market Probe, says that “advocacy occurs when a customer is fiercely loyal to the company so that they not only spend as much as they can with it, but they also speak highly of their trust and experiences to others via face-to-face contact, phone, email, blogs and social media.”  Dr. Rao adds, “Those businesses that engage their Advocates and reduce their Alienated customers will enjoy significant financial benefits.”

Market Probe’s Advocacy framework measures whether a customer feels Alienated, Ambivalent, Allegiant or is an Advocate for a particular business. It is based on various questions asked of customers regarding their favorability, recommendation, future consideration and evidence of positive/negative referrals regarding a particular company.  Advocacy is directly linked to desired business outcomes, and the framework can accommodate action planning to improve Advocacy.

USA Bank Advocacy Results
A similar study was conducted covering the top 15 banks in the United States.  Earlier this year, Market Probe announced four regional winners among the US retail banks based on their National Advocacy Monitor, which are: Wells Fargo, SunTrust, TD Bank and KeyBank.

Next survey scheduled
Market Probe will conduct the next UK Retail Banking Customer Advocacy Monitor in August of 2011.

Market Probe

Headquartered in Milwaukee, Wisconsin, Market Probe has offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone.  Market Probe is listed among the Honomichl Top 50 US Research Firms and has been providing business solutions to the financial services industry for over 25 years.

In addition to the UK, Market Probe has sponsored Advocacy studies for Retail Banking in the USA, Latin America, and Asia.

For information, please visit www.marketprobe.com or contact Jack Jefferson, Manager of Marketing Communications at Market Probe at 414-778-6000.

###

February 08, 2011 - Market Probe Announces Major Global Expansion into Developing Countries; Adds Partners, Services and Senior Consultants Print

FOR IMMEDIATE RELEASE: February 8, 2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES MAJOR GLOBAL EXPANSION INTO DEVELOPING COUNTRIES; ADDS PARTNERS, SERVICES AND SENIOR CONSULTANTS
Market Probe is poised to provide strategic insights for business growth in countries where economic recovery is expected to be strongest

MILWAUKEE, WISCONSIN, USA – Market Probe, a leading global customer research organization, is making a major push into key developing countries with strategic partnerships around the globe, a new office in Hong Kong, and the addition of top executives in brand equity and customer research for major business sectors. Developer of a new customer advocacy model, Market Probe will bring its proprietary customer advocacy framework to more countries.

Partnerships with local research firms give Market Probe immediate market presence and cultural connection
According to Rao, Market Probe recently formalized strategic partnerships with four well-established, midsize research companies in Mexico, Poland, Russia and Argentina. Partners are full-service, privately held research firms with strong staff and the ability to serve regional clients well. The partnerships will enable Market Probe to offer important new customer research services to regional clients.

TR Rao says, “Working with local firms helps bridge cultural differences for more effective research. Staff in each country will provide project support and client servicing. Market Probe will provide analysis and consulting services. We will bring our brand of research to these firms, with local pricing and local sensitivities.”

Currently, Market Probe senior personnel are conducting seminars on the SHARE+ Customer Advocacy framework and its linkage to business growth.  These seminars are being held in Argentina, Poland, Russia, India and Saudi Arabia. 

The company also has full service and consulting offices in Canada, United Kingdom, Paris, Netherlands, Belgium, Dubai, India, Hong Kong, Singapore and China.

Emphasis on branding research is critical to growth in technology and other sectors
“Many corporations are looking for an integration of customer research and brand research to enhance their value for decision-making.   Market Probe is developing a framework for brand research linking it to customer experience and customer advocacy.   Our goal is to bring customer and brand research together for greater cost efficiency and value as a business tool,” Rao says.

Rao notes that technology companies are among those with the greatest potential for global growth. Recent Market Probe studies for various B2B and B2C services in the U.S., Europe, South America and Asia identified clear opportunities to monetize customer advocacy for bottom line gains.  Market Probe is extending the same model to the technology sector in the form of syndicated studies.

Market Probe will be releasing new studies in brand equity and technology by the end of the first quarter. The brand equity study being conducted by new Market Probe executive Vice President Judith Ricker, explores the relationships between Brand Passion (positive, neutral, and negative), the Advocacy continuum and business outcomes.

Ricker says, “A Brand’s equity has always been influenced by multiple factors, but today, Brands can no longer completely control their environment – they are being controlled by it. People participate in brand discussions like never before. It follows that the stronger the Brand Passion (both positive and negative), and the more active the engagement, the higher the likelihood that the Consumer will become an Advocate (or alienated).  Fully understanding these relationships and their drivers through a thoughtful research program is a brand’s best management tool”

New Executives Deepen Branding, Technology and Business Sector Expertise
According to Rao, the recession has changed the way consumers think and corporations need to understand consumers in different ways. Rao has added key executives to Market Probe’s leadership team in anticipation of the economic turnaround globally and in North America. They include:

Judith Ricker, Executive Vice President, Brand Research and Consulting
Ricker has spent 20 years understanding how the bonds with brands are formed and strengthened in an increasingly complex, hyper-networked world. Prior to joining Market Probe, Ricker founded Harris Interactive’s Brand and Communications Consulting group, and as Division President, was responsible for developing state-of-the-art methods for understanding the brand life cycle.

Don Ryan, Vice President, Technology Practice
Ryan is a seasoned technology and market consultant on customer advocacy and brand equity research for IT and communications companies. He has more than 20 years experience in using market data to formulate marketing recommendations and has worked with major IT, media and mobile brands including Microsoft, HP and Fox. Prior to joining Market Probe, Don was vice president of technology and media research at TNS.  

Anu Bhalla, Vice President, Customer Advocacy Marketing
Bhalla has 18 years of experience in multi-sector and multi-industry custom and stakeholder research to uncover consumer insights that help drive clients’ business decisions. Prior to joining Market Probe, Bhalla planned, implemented and directed marketing strategy, business development, and new products and service introductions in the telecommunication, financial services, corporate brand and sponsorship business sectors in B2B and B2C arenas at Angus Reid Group, Ronin Corp., Advanis and Angus Reid Strategies/Vision Critical.

Yvette Wikstrom, Vice President and Advocacy Marketing Consultant
Wikstrom has a global track record for developing and applying customized multidisciplinary research solutions that identify market opportunities and provide insights that make a difference in guiding clients’ key-business decisions. She has worked with clients in the Americas, EMEA and Asia Pac. Prior to joining Market Probe, Wikstrom was Director of Strategy at KS&R Inc.

Customer advocacy is a global phenomenon
In China and India, marketers talk about brand satisfaction more than customer satisfaction.  Monetization of brand equity is the pervasive marketing philosophy in many of the developing countries.

Leveraging customer advocacy and brand equity can reduce advertising costs and increase cost efficiency. Rao points to the power of Apple users in driving that company’s growth. Word-of-mouth among Harley Davidson motorcycle riders worldwide is so strong that the company recently reoriented their marketing approach by engaging their customer advocates.

Rao says, “Everyone thinks they understand advocacy. The word is too generic.” Market Probe developed a multi-item structure to operationalize the customer advocacy construct, a way to measure it, track it, link it to business outcomes and offer action plans to improve it.  “Engaging your Advocates and reducing the Alienated is the way to go for every business,” Rao says.

Market Probe, Inc.
Market Probe, Inc. is a global market research firm specializing in full-service strategic guidance and stakeholder solutions. The corporate office is located in Milwaukee, Wisconsin in the US, with full-service research offices in Canada, United Kingdom, Belgium, Dubai, India, Bahrain, Hong Kong, Singapore and China, with additional strategic partnerships globally.  For information, please visit www.marketprobe.com




###

January 27, 2011 - Market Probe Announces the Regional Winners of 2010 Retail Banking Customer Advocacy Monitor Print

FOR IMMEDIATE RELEASE: January 27,2011

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ANNOUNCES THE REGIONAL WINNERS OF 2010 RETAIL BANKING CUSTOMER ADVOCACY MONITOR
Survey also found that banks with higher levels of Customer Advocacy had higher levels of new customer acquisition, sales and retention


MILWAUKEE, WI – Market Probe, a global research firm, announced the names of the four banks that posted the highest levels of Customer Advocacy in their respective regions in 2010, based on the firm’s survey of the 15 largest U.S. banking institutions.

“The regional winners were TD Bank in the Eastern region, SunTrust Banks in the Southern region, KeyBank in the Midwest region and Wells Fargo & Company in the Western region,” reported Dr. TR Rao, President and CEO, Market Probe. “These four banks posted the highest Customer Advocacy scores in their respective regions from retail customers who considered these institutions to be their primary banks.”

The results were based on a June 2010 national survey in which consumers were asked to rate the bank they considered to be their primary bank. Approximately 300-400 consumers rated each of the 15 largest U.S. banks. Consumers were asked how many positive referrals they had recently made to others about their primary bank, and about their attitudes that reflected the positive depth of their relationship with their primary bank. The Retail Monitor established that these banks have achieved the highest levels of identification with their customers, contributing to strong organic growth and customer loyalty.  Customer Advocacy is a new contemporary metric that measures the degree of customer identification.

Rao says that advocacy occurs when a customer is fiercely loyal to the company so that they not only spend as much as they can with it, but they also speak highly of their trust and experiences to others via face-to-face contact, phone, email, blogs and social media.  “Those businesses that engage their Advocates and reduce their Alienated customers will enjoy significant financial benefits,” adds Rao.
The Advocacy Ladder developed by Market Probe measures whether a customer feels Alienated, Ambivalent, Allegiant or is an Advocate for a particular business. It is based on various questions asked of customers regarding their favorability, recommendation, future consideration and evidence of word-of-mouth regarding a particular company.
Next survey scheduled Market Probe will conduct the next Retail Banking Customer Advocacy Monitor in May of 2011.

Market Probe
In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to the financial services industry for over 25 years.

For information, please visit www.marketprobe.com or contact Jack Jefferson, Manager of Marketing Communications at Market Probe at 414-778-6000.

###

January 10, 2011 - Market Probe adds Don Ryan, an experienced technology and market consultant on Customer Advocacy for IT and communications companies, to its Management Team Print

FOR IMMEDIATE RELEASE: January 10, 2010

Contact:

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com


MARKET PROBE ADDS DON RYAN, AN EXPERIENCED TECHNOLOGY AND MARKET CONSULTANT ON CUSTOMER ADVOCACY FOR IT AND COMMUNICATIONS COMPANIES, TO ITS MANAGEMENT TEAM


MILWAUKEE, Wis. – Market Probe, a major market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Mr. Don Ryan as Vice President, Technology Practice.

Don is a seasoned technology and market consultant on customer advocacy and brand equity research for IT and communications companies. He has more than 20 years of experience in using market data to formulate marketing recommendations, and has worked with major IT, media and mobile brands including Microsoft, HP and Fox.

An industry thought leader, Don was a main author of “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for Social Marketing campaigns. He has been quoted in the Wall Street Journal, New York Times and other news and trade publications. He also helped to organize one of the first industry and research events on Netbook Computing that took place in May of 2010.

Prior to joining Market Probe, Don was vice president of technology and media research at TNS, the largest custom research company worldwide. Earlier in his career, Don was associated with both major and boutique firms including Meta Group, Current Analysis, Giga Group and Federal Express in both management and consulting roles. His responsibilities at these companies included software architecture planning for major enterprises, go-to-market strategy development and business planning and analysis.

Don draws on his education at Wesleyan University and The Wharton School to add further depth to his work.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore, Hong Kong and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.


###

January 10, 2011 - Survey conducted by Market Probe for TD Ameritrade reveals investors uncertain about the benefits and risks of options Print

FOR IMMEDIATE RELEASE: January 10, 2010

Contact:

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com


SURVEY CONDUCTED BY MARKET PROBE FOR TD AMERITRADE REVEALS INVESTORS UNCERTAIN ABOUT THE BENEFITS AND RISKS OF OPTIONS

Market Probe Study focused on investors’ knowledge of, attitudes toward and actual trading behavior related to option


MILWAUKEE, Wis. – TD Ameritrade, America’s #1 online broker according to the February 2011 edition of Kiplinger’s Magazine, undertook a pivotal study in the summer of 2010 to find out what US investors knew about ‘options’ and what impressions they had about the under-utilized investment tool.

According to Wikipedia, options are “a derivative financial instrument that establishes a contract between two parties concerning the buying or selling of an asset at a reference price during a specified time frame.”

Options-trading is practiced by only a small percentage of the consumer investors in the United States. Market Probe conducted telephone interviews with a broad swath of consumer investors to find out why.

“Market Probe's Financial Services Practice has been conducting surveys for TD Ameritrade since 2005”, said Dr. Tom Fusso, Market Probe’s Senior Vice President. “This survey - done in late-May/early-June of 2010 to assess investors’ knowledge of, attitudes toward, and actual trading behavior related to options - was particularly revealing.”

The Market Probe Survey determined that options are intimidating to many investors for three primary reasons. The investor thinks options are too risky, are only for active or sophisticated buyers, and are too complex for the average investor to understand.

In making these findings, Market Probe provided actionable marketing insight to the world-class financial services firm that had commissioned it. In order to capitalize upon this unique investment instrument, TD Ameritrade will need to make options a readily understood and more appreciated, well:  option.

“Despite an increase in the tools, educational offerings and research available to help individual investors of all experience levels better understand the risks and benefits of trading options, many still view them as too complex and risky,” said Joe Kinahan, chief derivatives strategist for TD Ameritrade.

“This survey tells us that while the tools are available, more education is necessary to help dispel some of the ‘myths’ that continue to exist with respect to options.”
Market Probe helped to uncover the major impediments to keen investor participation in options. The results of the survey will allow TD Ameritrade to fine-tune their options-trading services and determine how best to communicate those services to the market.


Survey Methodology
The results were based on a telephone survey conducted for TD Ameritrade Holding Corporation by Market Probe from May 21, 2010, through June 19, 2010. 650 respondents participated in this survey. Respondents were polled from a random sample of affluent US households. To be eligible for this survey, respondents had to have an account at a brokerage or mutual fund company, at least $5,000 in marketable securities or cash and have bought or sold securities at least once in the past 12 months.

The margin of error in the survey was ±3.8%. This means that in 19 cases out of 20, survey results based on 650 respondents will differ by no more than 3.8 percentage points in either direction from what would have been obtained by seeking the opinions of all eligible investors.

###



Market Probe, Inc.
Market Probe, Inc. is a global market research firm specializing in full-service strategic guidance and stakeholder solutions.
The corporate office is located in Milwaukee, Wisconsin in the US, with full-service research offices in Canada, United Kingdom, Belgium, Dubai, India, Bahrain, Hong Kong, Singapore and China.
For information, please visit www.marketprobe.com or contact Jack Jefferson, Manager of Marketing at Market Probe at 414-778-6000.

TD Ameritrade Holding’s Corporation

Through its brokerage Subsidiaries, combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning “thinkorswim” trading technology and the “Investools” investor education program, TD Ameritrade provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today’s rapidly-changing market environment. The Company’s common stock trades under the ticker symbol AMTD. For more information, visit www.amtd.com.
TD Ameritrade For Media: Dan Chicoine, 402-574-6541  Communications & Public Affairs dan.chicoine@tdameritrade.com

TD Ameritrade and Market Probe are separate, unaffiliated companies and are not responsible for each other's products and services.

October 27, 2010 - Value of Customer Research Is Enhanced When Emotion and Advocacy Are Measured and Understood Print
FOR IMMEDIATE RELEASE: October 27, 2010

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com


VALUE OF CUSTOMER RESEARCH IS ENHANCED WHEN EMOTION AND ADVOCACY ARE MEASURED AND UNDERSTOOD

ANTWERP – Market Probe, a global research firm, introduced the newest metric in customer behavior research at a recent two-hour seminar “Advocacy, the New Metric Beyond NPS” During the seminar, Market Probe executives explored the trending of customer attitude and behavior measurement in today’s environment and offered the proof behind targeted research approaches that help businesses optimize customer behavior.

Nanno Palte, Vice President, Market Probe Europe, presented findings of an internal research project on the role of emotions in customer experience. Explorative online group discussions were organised with small- and medium-enterprise business owners to discuss their perceptions and opinions about weak and excellent customer experiences in a variety of sectors: banking, telecom, express couriers and group insurance.

Nanno said, ”The project validated the emotional clustering described amongst consumers and tested to what extent emotions of customer experience can explain large differences in client loyalty measures such as Net Promoter Score.”

Michael Lowenstein, Ph.D., CMC., Market Probe Executive Vice President and author of numerous books on customer behavior, introduced the firm’s new research framework that focuses on advocacy, the next stage in the evolution of customer measurement. Advocacy occurs when a customer is fiercely loyal to the company so that they not only spend as much as they can with the company, but they also communicate to their friends and family via face-to-face contact, phone, email, blogs and social media about the personal value and benefits from their relationship with the company.

Dr. Lowenstein said, “Advocacy measurement is a seismic change in the way businesses regard customers and the nature of information needed from them. Instead of relying solely on such historic measures as satisfaction, loyalty, engagement and recommendation, advocacy focuses on something more contemporary, more actionable and far more predictive of key monetizing business outcomes such as share of wallet.”

Advocacy offers multiple business growth and relationship-building opportunities: 

•    Strategic marketing is focused on customer segments, increased share of wallet growth and product cross-sell and upsell.
•    Customer experience management is focused on improvement of customer service interactions at different touch points. 


In the context of anticipated changes in the marketplace, Nanno advises that the ultimate goal of every marketer and every company should be to make every customer an active advocate while simultaneously reducing or eliminating customer indifference and alienation.

About Market Probe
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. Our mission is to help our clients achieve their business goals and protect their long-term assets: their customers, their employees and their brands. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to various industry sectors for more than 25 years.
For more information contact info@marketprobe.com.

###

October 18, 2010 - What Happens In Vegas Doesn’t Really Stay In Vegas Print
FOR IMMEDIATE RELEASE: OCTOBER 18, 2010

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

WHAT HAPPENS IN VEGAS DOESN’T REALLY STAY IN VEGAS
Advocacy drives guests to – and from – hospitality and entertainment venues

The meteoric rise of social media is making “word of mouth” more important than ever before to a business’ success – or failure. Guest reviews on TripAdvisor.com can make or break a restaurant or show. Just being mentioned on badbedbugs.com is enough to make a hotel manager’s skin crawl. Hospitality businesses everywhere are trying to learn how to monitor and react when bad news travels fast. Fortunately, there are two sides to word of mouth; positive word of mouth can be leveraged by businesses for measurable bottom line impact. This is the power of advocacy.

Dr. TR Rao, president and CEO of Market Probe, a global research firm, explains: “Thanks to blogs, social media and other recent developments in our society, advocacy is the next and most actionable evolutionary stage in the behavior measurement continuum beyond satisfaction, loyalty and recommendation.”

Rao says that advocacy occurs when a customer is fiercely loyal to the company so that they not only spend as much as they can with it, but they also communicate to their friends and family via face-to-face contact, phone, email, blogs and social media about the personal value and benefits from their relationship with the company.

“Viva Las Business”: Advocates are five times more likely to buy

Las Vegas Chamber of Commerce’s new “Viva Las Business: Vegas is Coming Back” campaign is an excellent example of businesses working to leverage advocacy to their collective financial advantage,” Rao says. “Those businesses that recognize their advocates show significant promise of financial benefits by moving customers up on the Advocacy Ladder,” adds Rao.


The Advocacy Ladder developed by Market Probe measures whether a customer feels alienated, ambivalent, allegiant or is an advocate for a particular business. It is based on four questions asked to customers regarding their favorability, recommendation, future consideration and evidence of word of mouth regarding a particular company. 

Rao says his company’s recent research on advocacy identified definite monetary advantages for those businesses that make advocacy an enterprise-wide goal of their customer relationship management programs.

“Those customers who are advocates for a business use more services, shop more often and spend more money. Data shows that advocates are five times more likely to buy. They are more likely to forgive a company if they are disappointed by a recent interaction, and are more likely to stay with a business if it finds itself in trouble. Customers who are advocates are also significantly more likely to pay a premium for brands they support.”

Because of this, Rao says the ultimate goal of every marketer and every company should be to make every customer an active advocate while simultaneously reducing or eliminating customer indifference and alienation.

Market Probe is a sponsor of and exhibitor at the BAI Retail Delivery Conference & Expo at Mandalay Bay Resort, October 19-21. The full-service global research firm has offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore, Hong Kong and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###
October 05, 2010 - SHARE+ Advocacy Framework Is The Most Current, Actionable And Real-World Approach To Understanding Customer Behavior Print
FOR IMMEDIATE RELEASE: October 5, 2010

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

SHARE+ ADVOCACY FRAMEWORK IS THE MOST CURRENT, ACTIONABLE AND REAL-WORLD APPROACH TO UNDERSTANDING CUSTOMER BEHAVIOR

Milwaukee, WI – Now businesses can delineate their customers more accurately based on their advocacy levels and further their business growth, thanks to the new SHARE+ research framework introduced by Market Probe, Inc.  Market Probe’s SHARE+ focuses on customer advocacy as the central theme to drive business growth.  It applies to any line of business, in virtually any industry, representing the business-to-consumer and business-to-business environment.

Advocates buy more, stay loyal longer and promote the brand in their circles both offline and online, while the Alienated spend more with competing brands and engage in negative word of mouth.  Dr. T.R. Rao, President and CEO of Market Probe expands, “A strong CRM (customer relationship management) requires more Advocates and our framework offers the most practical and real-world approach reflecting today’s customer attitudes, business climate and the growth of social networks empowering customers to express their delight or displeasure with others on their customer experiences.”  According to Rao, this new approach is being introduced simultaneously in various geographical markets in North America, South America, Europe, Asia and Australia by Market Probe’s consultants speaking at conferences, conducting onsite workshops and delivering regional syndicated studies.  Market Probe’s SHARE+ program also helps companies to get closer to the integration of various customer-centric functions:  strategic marketing focusing on customer segments and sales growth; customer experience management focusing on improvement of service processes; and brand messaging and communication.

“THE ODDS OF AN ADVOCATE BUYING A PRODUCT FROM YOU ARE THREE TO FIVE TIMES HIGHER THAN FROM THE ALIENATED CUSTOMER.”
According to Rao, those customers who are advocates for a business use more services, shop more often and spend more money. They are more likely to forgive a company if they are occasionally disappointed by an interaction.  More customer satisfaction programs today focus on improving attitudes of mass markets, delivering no return on investment.

Rao says, “Advocacy is what drives company’s organic growth which is highly profitable.  Those businesses that recognize their Advocates and implement action planning to move customers up on the Advocacy Ladder will enjoy more profitable growth.”

The Advocacy Ladder developed by Market Probe measures whether a customer is Alienated, Ambivalent, Allegiant or an Advocate for a particular business. It is based on four questions asked of all customers on their favorability, recommendation, future consideration and evidence of positive and negative word of mouth about their experiences.


Because of this, Rao advises that the ultimate goal of every marketer and every business should be to increase the number of advocates while simultaneously reducing or eliminating customer indifference and alienation.

About Market Probe
Market Probe is a global market research firm specializing in customer, employee and brand research. We provide full-service strategic guidance and business solutions to a global client-base. Our mission is to help our clients achieve their business goals and protect their long-term assets: their customers, their employees and their brands. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Bahrain, Singapore, Hong Kong and China with in-house facilities for field services by Web and phone. We are listed among the Honomichl Top 50 US Research Firms and have been providing business solutions to the financial services industry for more than 25 years. For more information, contact info@marketprobe.com. 

###



July 12, 2010 - Market Probe adds Mr. Peter Serron as Vice President of Business Development, US and Mr. Vasu Balakrishnan as Vice President, Market Probe Middle East and Africa Print
FOR IMMEDIATE RELEASE: July 9, 2010

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ADDS MR. PETER SERRON AS VICE PRESIDENT OF BUSINESS DEVELOPMENT, US AND MR. VASU BALAKRISHNAN AS VICE PRESIDENT, MARKET PROBE MIDDLE EAST AND AFRICA

MILWAUKEE, Wis. -- Market Probe, a major market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Peter Serron to its US management team and Vasu Balakrishnan to its management team in the Middle East and Africa.

Prior to joining Market Probe, Pete Serron was responsible for new business development and key account management at Harris Interactive for nine years.  He worked in the Travel & Tourism, Professional Services and Manufacturing Research Practices sectors. He also previously worked in the Financial Services and Telecom Research Practices area at Harris. His recent client experience included major Hotels and Airlines, Consulting Companies, Consumer Products Companies and B2B Manufacturing Companies.

Pete also spent 20+ years on the "client side" with Bausch & Lomb and Sentry Group in various sales, product management and marketing positions and was involved in many market research projects, particularly new product development research.

He Graduated Cum Laude from State University of New York at Oswego, with a B. S. Degree in Business Administration.

Vasu Balakrishnan has over 15 years of experience in the marketing research industry, encompassing varied research assignments such as brand tracking, segmentation, usage and attitude, new product research and customer satisfaction and loyalty. He has held senior positions, including Group Account Director at TNS Dubai and Research Manager at Nielsen Saudi Arabia prior to joining Market Probe.

Vasu’s key responsibilities include expansion of Market Probe’s presence in Customer and Brand space by engaging in client consultations, new account development and account direction and supervision.

His industry experience encompasses varied research assignments such as brand tracking, segmentation, usage and attitude, new product research and customer satisfaction and loyalty utilizing traditional and contemporary research methodologies.

He has developed and serviced marketing research projects for a wide range of clients across industries including, Banking and Financial Services, Retail, Automotive, I.T., Telecom, Consumer Goods, B2B, Education, Real Estate and Travel/Tourism.

He holds a bachelor’s degree in Engineering and has completed post-graduate studies in Business Management.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###
May 18, 2010 - Market Probe to add Dr. Michael Lowenstein, a Leading Industry Authority, to its Executive Management Team Print

FOR IMMEDIATE RELEASE: May 17, 2010

Contact:
Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE TO ADD DR. MICHAEL LOWENSTEIN, A LEADING INDUSTRY AUTHORITY, TO ITS EXECUTIVE MANAGEMENT TEAM


MILWAUKEE, Wis. -- Market Probe, a major market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Michael Lowenstein, Ph.D., CMC as Executive Vice President.  He will report directly to Dr. T.R. Rao, President and CEO of Market Probe.

According to Dr. Rao, “We are excited to be adding someone as well-respected as Lowenstein to our team. He is a leading authority on stakeholder, brand, and enterprise advocacy, and we know his expertise will be very valuable to our clients.”

Lowenstein is an active international conference keynoter and speaker, workshop facilitator and trainer who draws upon his 30+ years of management and consulting experience in customer and employee loyalty research; CRM; loyalty program and product/service development; customer win-back; service and channel quality; customer-driven corporate culture; HRD; and strategic marketing and planning to help educate others in the industry.

He is the author of four widely-regarded stakeholder and enterprise management books, including One Customer, Divisible (2005), and has written over 125 stakeholder-related white papers, journal articles, and columns.

Lowenstein's broad experience includes serving as a Customer Life Cycle Workshop Developer/Facilitator for the Direct Marketing Association, and serving as a Customer Loyalty/Stakeholder Behavior instructor for Pennsylvania State University/ American Marketing Association, American Society for Quality, The Conference Board, ESOMAR, Bank Administration Institute, Frost & Sullivan, Institute for International Research, SOCAP, Marcus Evans, UNI, eCustomer Service World, and the American Management Association.  He has presented at industry and professional conferences across the United States and in over 20 foreign countries, and consulted with corporations such as Toyota, Aetna, Nestle, MetLife, National City, General Motors, EarthLink, Wachovia, Daimler-Chrysler, BellSouth and Charles Schwab.  Additionally, he has lectured in the M.B.A. and E.M.B.A. programs of University of Pennsylvania, New York University and Columbia University. 

He holds a doctoral degree from ISGI Groupe Ecole Superieure de Commerce de Lille (ESC Lille), Euralille/Paris, France, an M.B.A. degree in marketing and management from the University of Pittsburgh, and a B.S. degree in economics and marketing from Villanova University.  Also, he holds a Certified Management Consultant (CMC) professional designation, awarded by Institute of Management Consultants, USA. 

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe’s experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

April 13, 2010 - Market Probe Adds Managing Director to Meet the Demands of Rapidly Growing India and Middle East Region Print

FOR IMMEDIATE RELEASE: April 12, 2010

Contact:

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

Market Probe Adds Managing Director to Meet the Demands of Rapidly Growing India and Middle East Region

Mr. Viraag Agnihotri has been named Managing Director of India and Middle East/Africa Operations at Market Probe Inc. Prior to joining Market Probe, Viraag served as Vice President at Tata Consulting Services. He brings over 20 years of industry experience to Market Probe and has held many senior level positions, including Executive Director with TNS India and NFO. Viraag completed a Master's degree in Business Administration and is an alumnus of University of Allahabad (MBA) and IIM Ahmadabad (MDP).

Viraag has had extensive and rich market/consumer research experience over the years and he has been closely involved in providing strategic research counsel in the area of Customer Satisfaction, Brand and Communication Research, Continuous Tracking Studies, Consumer Panels, Retail Audits, Shopper Research, Market Understanding Studies, Segmentation Research, Portfolio Management and Pricing Research.

Market Probe is a full-service global market research firm with offices in ten countries and appears among the Honomichl list of Top 50 US Market Research Firms. We specialize in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered R&D efforts in customer retention forecasting systems, resource allocation optimizers, key driver analyses, linkage models, and data mining software. We are well positioned to meet the domestic and global research needs of companies throughout the world.

For more information visit www.marketprobe.com.

###

March 02, 2010 - Market Probe Adds Two Senior Executives to Singapore Office Print

FOR IMMEDIATE RELEASE: March 2, 2010

Contact:

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ADDS TWO SENIOR EXECUTIVES TO SINGAPORE OFFICE

Mr. Roger Thomas has been named Managing Director of Asia Pacific Operations at Market Probe, Inc. He has over 30 years of experience in the marketing research industry, having worked both on the client and agency sides. He has held many senior level positions, including President of the Strategic Service Division at Total Research in Princeton, NJ. Prior to that assignment he was the Managing Director of Total Research in the UK, and prior to joining Market Probe, Roger worked as an independent consultant providing consultancy services to major airport authorities around the globe.

Mr. Saji Kumar has been named Senior Vice President, Asia Pacific Operations at Market Probe, Inc. He has over 20 years of experience as a marketing research professional. Prior to joining Market Probe in Singapore, he held several senior positions at major marketing research firms in the US and Australia. His research interests are in the areas of customer satisfaction, branding, advertising research, consumer insights, survey research methodology, U&A and segmentation.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world.

For more information visit www.marketprobe.com.

###

February 08, 2010 - Market Probe Receives Top Diversity Ranking by News India Times Print

FOR IMMEDIATE RELEASE: February, 2010

Contact:

Heidi Fendos, PR Counsel 414.778.0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE RECEIVES TOP DIVERSITY RANKING BY NEWS INDIA TIMES

MILWAUKEE, Wis. - Market Probe, whose world headquarters are located at 2655 N. Mayfair Road, was recently ranked the #1 top Indian-American Privately held Firm in Wisconsin by the 2009 News India Times - VII 100. This is the 14th year for this annual listing, which was created to chronicle the emergence and growth of businesses owned by Indian Americans.

Additionally, Market Probe was ranked #3 on the Top 50 Women-Owned Businesses in Wisconsin and #4 on the Top 50 Diversity-Owned Businesses in Wisconsin listing compiled by DiversityBusiness.com.

DiversityBusiness.com is the nation's largest business-to-business portal for more than 36,000 diversity-owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies and colleges and universities. This is the 10th annual listing of Wisconsin's top 50 diversity and women-owned businesses in sectors such as technology, manufacturing, food service and professional services.

The companies listed on the list represent Wisconsin's top multicultural earners and challenge the long-held notion that a diversity-owned business is small or insignificant. Large organizational buyers throughout the country that do business with multicultural and women-owned businesses use the list to increase spending with diversity-owned companies.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

February 03, 2010 - Market Probe Adds Four to Europe Office Print

FOR IMMEDIATE RELEASE: February 1, 2010

Contact:

Heidi Fendos, PR Counsel 414.778.0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, 414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ADDS FOUR TO EUROPE OFFICE

MILWAUKEE, WI - Market Probe Europe recently announced the addition of four people to its team.

Nanno Palte has been named Vice President for Market Probe Europe. He brings 15 years of research and consulting experience in a wide variety of sectors. Palte has worked for well-known agencies such as AC Nielsen, Research International and Ipsos. Most recently, he was working at InSites Consulting on applications for online research.

Peter Hoekstra has been named senior researcher for Market Probe Europe's Agriculture and Animal Health team. In this role, he will be responsible for business development in the Netherlands. Hoekstra graduated from Horticultural Business School with a BSc in horticultural sciences, marketing and business administration and brings 20 years of dedicated research, consulting and hands-on experience in horticulture (ornamentals / fruit & vegetables). Previously, he worked for TNS in The Netherlands and he also owned his own market research agency.

Sally Alsop has been named senior researcher for Market Probe Europe's Agriculture and Animal Health team. In this role, she will work to develop the French market while working in partnership with the Belgian team. Alsop will be based near Calais in France. She has an Agricultural degree from the University of Plymouth (UK), and has been responsible for developing broad marketing research / CRM experiencing in various markets. Prior to working for Market Probe, she assumed positions for Research International and Eurotunnel in both the UK and France.

Judith Goldstein has been named senior researcher for Market Probe Europe's Agriculture and Animal Health team. In this role, she will help develop animal health and nutrition in the UK and abroad, while working in partnership with the Belgian team. Goldstein will be based in Surrey near London. She has a degree in Business and Marketing. Originally from Long Island in the United States, Goldstein came to France at the UK to pursue a career in database marketing, CRM and syndicated marketing research, with a focus on animal health. Over the past ten years, she served as a research director for DMR/Kynetec (now part of GfK) in the UK. Judith is also President of the Veterinary Marketing Association.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

November 10, 2009 - Industry Veterans Join Pharma Divison of Market Probe Print

FOR IMMEDIATE RELEASE: November 10, 2009

Contact:

Madhunika Raghavan, Senior Vice President - Pharma Division
+1-201-646-0250, ext. 201 or m.raghavan@marketprobe.com


INDUSTRY VETERANS JOIN PHARMA DIVISION OF MARKET PROBE

The Pharma Division of Market Probe continues to grow with the recent appointment of three industry veterans -Tom Doyle and Dawn Payne.

TOM DOYLE comes to Market Probe with 15 years of project management experience while at TNS Healthcare, Attitude Measurement Corp and Walker Research.

DAWN PAYNE joins us with more than 15 years of market research experience across most therapeutic areas, with particular emphasis in diabetes, cardiovascular, oncology and CNS disease areas, for both pipeline and launched brands.  Dawn worked for a boutique consulting company focused on pharmaceuticals and healthcare prior to Market Probe.

Madhunika Raghavan, who heads up the Pharma Divison, indicates that "The recent growth is a result of the confidence our clients have placed with us.  Our new hires bring complementary expertise in type of research, therapeutic areas and methodologies.  This enables us to recommend the most appropriate research approach to best achieve the clients' specific objectives."   She added that Market Probe continues to research issues that impact our industry, having published  some recent work on the impact of the Sunshine Act and Evaluating Data Quality with Online Physician Panels (see www.pmrg.org).

Based in Hackensack, NJ, the Pharma Division has extensive experience working with clients in the pharmaceutical, biotech and healthcare sectors to answer their business questions and help them minimize the risk around decision making.

###
November 03, 2009 - Market Probe Wins Two Top Honors Print

FOR IMMEDIATE RELEASE: November 3, 2009

Contact:

Heidi Fendos, PR Counsel, +1-414-778-0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE WINS TWO TOP HONORS

MILWAUKEE, WI - Market Probe, whose world headquarters are located at 2655 N. Mayfair Road, Milwaukee, WI, was recently honored as one of Wisconsin's top three Outstanding Minority Owned Large Businesses by the State Commerce Department, and the company was also named one of the Fastest Growing Firms in Southeastern Wisconsin by the Milwaukee Business Journal.

According to the Business Journal, Market Probe has experienced 23 percent growth since 2006 despite this past year's world-wide recession, and this aggressive level of growth over the past three years is deserving of special recognition. Market Probe 2008 global revenue was $44,750,000, based upon the 2009 Honomichl report of Top 50 US Research Firms.

Dr. T.R. Rao, President and CEO of Market Probe, said, "It is an honor to be the recipient of these two noteworthy awards, and further proof of our company's commitment to not only gaining new business but also maintaining and growing our long-term relationships with our major clients and supporting these projects with our extremely dedicated staff.

"We believe in the importance of four basic guiding principles in terms of how we view ourselves and our client relationships: quality, service, teamwork and innovation," added Rao. "To us, these aren't mere terms. They are concepts that have helped guide us to our position as one of the fastest growing research companies in the world."

In other news, for the second consecutive year Market Probe has been ranked as one of the 50 fastest growing Asian American Businesses by the US Pan Asian American Chamber of Commerce Education Foundation (USPAACC-EF) according to percentage of revenue growth over 2006 to 2008.

Market Probe is a leading full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

July 16, 2009 - Market Probe Expands Into Health Care Market Print

FOR IMMEDIATE RELEASE:  July 16, 2009

Contact:

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE EXPANDS INTO HEALTH CARE MARKET

MILWAUKEE, WI --Market Probe is a Milwaukee-based global marketing research and consulting company specializing in customer and employee satisfaction research and quantitative marketing research.

With existing clients in Health Insurance and Prescription Management Services, Market Probe took a major step to expand its healthcare business by acquiring a pharmaceutical research business from one of its major competitors.  With this acquisition, Market Probe's client base expands into traditional pharmaceutical companies and diagnostic equipment makers in addition to insurance and service providers.

According to Dr. T.R. Rao, the President and CEO of Market Probe, this acquisition fulfills an important strategic goal for the company.  Rao says:  "With this recent acquisition, we can offer Market Probe products in satisfaction and loyalty research to the suppliers of medical and diagnostic equipment, various intermediaries of the healthcare system, health insurance providers and more, all in addition to product development and custom market research.

"With this acquisition, healthcare will become a major practice area in the US.  Additional acquisitions to strengthen this area are already in the works", Rao said.  "Being a global company with a presence on all continents, we are in a better situation to service the needs of global firms in this sector".

Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research.  The company provides full-service strategic guidance and business solutions to major companies around the globe.  The firm is a certified minority-owned and operated company by the National Minority Supplier Development Council (NMSDC), recognized as one of the Top 500 diversity-owned businesses in the United States by DiversityBusiness.com and is one of the 50 Fastest-Growing Asian American Businesses in the United States by the US Pan Asian American Chamber of Commerce (USPAACC).

Headquartered in Milwaukee, Wisconsin, USA, Market Probe has additional offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, Bahrain, India, Singapore and China with in-house facilities for field services by Web and phone.  For more information, visit www.marketprobe.com.


###

May 14, 2009 - Market Probe Ranked as One of USPAACC's 50 Fastest-Growing Asian American Businesses Print

FOR IMMEDIATE RELEASE: May 14, 2009

Contact:

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE RANKED AS ONE OF USPAACC'S 50 FASTEST-GROWING ASIAN AMERICAN BUSINESSES

MILWAUKEE, Wis. - For the second consecutive year, Market Probe, whose world headquarters are located at 2655 N. Mayfair Road, has been ranked as one of the 50 fastest-growing Asian American Businesses by the US Pan Asian American Chamber of Commerce Education Foundation (USPAACC-EF). The award is based on percentage of revenue growth over 2006 to 2008.

USPAACC Education Foundation was formed in 1984 as a national, non-profit organization representing all Asian Americans and Asian American-related groups in business. It promotes, nurtures and propels economic growth by opening doors to contract, educational and professional opportunities for Asian Americans and their business partners in corporate America, the federal government, and the small and minority business community.

Dr. TR Rao, President and CEO of Market Probe, will be publicly recognized for this achievement during the CelebrAsian Business Opportunity Conference May 20 - May 22, 2009, in New York City.

Market Probe is a full-service global research firm with offices in nine countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered R&D efforts in customer retention forecasting systems, resource allocation optimizers, key driver analyses, linkage models, and data mining software. With offices throughout the US and in Toronto, London, Brussels, Bangalore, Mumbai and New Delhi (India), Bahrain, China, Singapore and Dubai (United Arab Emirates), Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

April 24, 2009 - Market Probe Introduces Mp Global Link India As The Country’s First National Fieldwork Agency Print

FOR IMMEDIATE RELEASE: April 24, 2009

Contact:

USA - Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE INTRODUCES MP GLOBAL LINK INDIA AS THE COUNTRY'S FIRST NATIONAL FIELDWORK AGENCY

Mumbai, India - Formerly the field operations unit of Market Probe India, MP Global Link India commenced operations on April 1st, 2009, as India's first professionally staffed national fieldwork agency. MP Global Link India provides comprehensive fieldwork and data collection solutions for market research companies, consultancies and corporate clients, utilizing the latest technologies and resources.

This degree of capabilities had been previously unavailable in the marketplace.

Headquartered in Mumbai with a staff of over 200, MP Global Link India carries out multi modal fieldwork based on face-to-face interviews, computer aided telephonic interviews and computer aided personal interviews in all major languages. They provide a network of field offices and data entry centers in 45 cities throughout India, including a state-of-the-art CATI call center located in NOIDA, New Okhla Industrial Development Area. All field offices are staffed by experienced supervisors and data entry professionals. Industry experience includes banking, financial services, telecom, automotive and retail clients. "We will carry out more than 900,000 interviews and mystery audits all across India this year" stated Operations Director Sanjay Kumar.  For more information visit: www.mpglinkasia.com

Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. They provide full-service strategic guidance and business solutions to major companies around the globe. They are a certified minority-owned and operated company by the National Minority Supplier Development Council (NMSDC) and recognized as one of Top 500 diversity-owned businesses in the United States by DiversityBusiness.com. and one of the 50 Fastest-Growing Asian American Businesses in the United States by the US Pan Asian American Chamber of Commerce (USPAACC)

Headquartered in Milwaukee, Wisconsin, USA, Market Probe has additional offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Singapore and China with in-house facilities for field services by Web and phone. For more information visit www.marketprobe.com.



###
April 10, 2009 - Market Probe China Completes Landmark Banking Study In Customer Satisfaction Print

FOR IMMEDIATE RELEASE: April 10, 2009

Contact:

China - Jaelyn Ren, Market Probe, +86-10- 82737800 or j.ren@marketprobe.com

USA - Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE CHINA COMPLETES LANDMARK BANKING STUDY IN CUSTOMER SATISFACTION

Beijing, China - Market Probe China released the first ever rankings of Chinese banks based on overall Customer Satisfaction. According to Market Probe Project Director Catherine Quan, this in-depth research study marked the first time Chinese banks have examined the degree of customer satisfaction based on the standard of various comprehensive services of commercial banks.

The study was conducted by Market Probe China in collaboration with the wealth management channel of Sohu.com. It took advantage of an online investigation platform developed by Sohu.com and adopted a personal customer satisfaction questionnaire to complete the quantitative survey. The banks covered by this survey included four major state-owned commercial banks, the Industrial and Commercial Bank of China, Agricultural Bank of China, China Construction Bank, and Bank of China, as well as 12 joint-stock commercial banks, and also included some local commercial banks.

Dr. Jingkui Xu, Country Manager of Market Probe China, stated that the study content covered various business types of retail commercial banks, including seven modules such as business office services, bank card services, personal credit business, investment and finance business, VIP services, telephone banking business, and online banking services. A total of 4,684 valid questionnaires were collected during the investigation period, covering 31 provinces and municipalities, including Beijing, Shanghai, Guangzhou, Shenzhen and other economically developed areas in China.

Headquartered in Milwaukee, Wisconsin, USA, Market Probe is a full-service global market research firm. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the United States and in Canada, Belgium, France, the United Kingdom, the United Arab Emirates, India, Singapore and China, Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world.  For more information visit www.marketprobe.com.

###


September 08, 2008 - Market Probe Acquires Research Partner In Fast-Growing Chinese Market Print

FOR IMMEDIATE RELEASE: September 8, 2008

Contact:

Heidi Fendos, PR Counsel +1-414-778-0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE ACQUIRES RESEARCH PARTNER IN FAST-GROWING CHINESE MARKET

MILWAUKEE, Wis. -- Market Probe recently acquired UP-Point China, one of the best-known market research companies in China with annual revenues of        $8 million RMB (USD $1.2 million). The company, which was named the most influential marketing planning agency by the Chinese Strategic Planning Association (CSPA) in 2005, is recognized as a long-term market research partner to many multi-national companies in China and large-scale Chinese enterprises. The new business entity will be known as Market Probe China.

The acquisition comes as Market Probe was recently ranked by Inside Research Magazine as the second fastest growing of the top 35 global market research firms based upon the company's $41.4 million in annual global revenues, and five-year growth rate of 154 percent.

Market Probe was also recently listed as 24th largest US-based marketing research firm by global revenue on the annual Honomichl list of Top 50 US Research Firms.

According to Market Probe CFO Karen Ethington, "The acquisition of UP-Point China represents only a modest addition to our annual global revenue, however, it provides us with a critical entry point into a huge and rapidly emerging market."

Market Probe President & CEO Dr. T.R. Rao  said, "In its eight years of operation, UP-Point has conducted more than 300 market research studies for such clients as Samsung, Petro China, Nokia, Guizhou Mobile, Foton Motor, and Foxconn Electronics."

"Now, with support from Market Probe's global resources, Market Probe China will be able to offer a new level of stakeholder research capabilities to Chinese multi-national companies who are receptive to stakeholder research as they compete with American, European and Asian companies in the domestic Chinese market."

UP-Point has extensive industry experience in the fields of telecom operation, IT, universal industrial products, fast consumables, construction and real-estate. The firm's capabilities include specific research, consumer satisfaction research, mystery shopper research, as well as market research, public opinion and social behavior research.

Rao adds that the short-term objective for Market Probe China will be to train their research staff in new techniques and models of stakeholder and marketing research so they can build up their field service capabilities for domestic and international projects.

UP-Point's professional team consists of 3 research directors, 20 research managers, and 60 field supervisors overseeing 800 interviewers. The company holds a Chinese Government A-level foreign affairs-related research license and maintains a cooperative relationship with 180 industrial associations, including the China Association for Science and Technology.

Market Probe is a full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the US and in Toronto, London, Brussels, Bangalore, Mumbai and New Delhi (India), China, Singapore and Dubai (United Arab Emirates), Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.


###
May 20, 2008 - Market Probe Named as Finalist for USPAACC’s 50 Fastest-Growing Asian American Businesses Print

FOR IMMEDIATE RELEASE: May 20, 2008

Contact:

Heidi Fendos, PR Counsel, +1-414-778-0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE NAMED AS FINALIST FOR USPAACC'S 50 FASTEST-GROWING ASIAN AMERICAN BUSINESSES

MILWAUKEE, Wis. - Market Probe, whose world headquarters are located at 2655 N. Mayfair Road, has been ranked as one of the 50 fastest growing Asian American Businesses by the US Pan Asian American Chamber of Commerce Education Foundation (USPAACC-EF). The award is based on percentage of revenue growth over 2005 to 2007.

USPAACC is a non-profit organization representing all Asian Americans and Asian American-related groups in business, sciences, the arts, sports and education, public and community services. USPAACC-EF promotes, nurtures and propels economic growth by opening doors of contact, and developing educational and professional opportunities for Asian Americans and their business partners in corporate America, the federal government and the small and minority business community in the U.S. and Asia.

Dr. Rao, President and CEO of Market Probe, will be publicly recognized for this achievement during CelebrAsian's 08 Annual National Business Opportunity Conference May 27 - May 29, 2008 in Washington D.C. A special presentation will also be held at the White House on May 28.

Dr. Rao is also serving as a Committee Conference Member for CelebrAsian 08 and will be exhibiting Market Probe's programs and services during the Guanxi Supplier Fair.

The latest census figures show that there are over 1.1 million Asian American-owned companies with over $326 billion in business revenues and that they employ more than 2.2 million people.

Market Probe is a full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the US and in Toronto, London, Brussels, Bangalore and Mumbai (India), China, Singapore and Dubai (United Arab Emirates), Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

January 16, 2008 - Market Probe Ranked #1 in Wisconsin’s Top 100 Diversity and Women Owned Businesses in Wisconsin’s 8th Annual Listing Print

FOR IMMEDIATE RELEASE: January, 2008

Contact:

Heidi Fendos, PR Counsel, +1-414-778-0766 or heidi@fendospr.com

Jack Jefferson, Market Probe, +1-414-778-6000 or j.jefferson@marketprobe.com

MARKET PROBE RANKED #1 IN WISCONSIN'S TOP 100 DIVERSITY AND WOMEN OWNED BUSINESSES IN WISCONSIN'S 8TH ANNUAL LISTING

MILWAUKEE, Wis. - Market Probe, whose world headquarters are located at 2655 N. Mayfair Road, was recently ranked #1 on the Top 100 Diversity and Women Owned Businesses in Wisconsin listing (Div100) compiled by DiversityBusiness.com.

DiversityBusiness.com is the nation's largest business to business portal for more than 36,000 diversity-owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies and colleges and universities.

The Div100 is the 8th annual listing of Wisconsin's top 100 diversity and women-owned businesses in sectors such as technology, manufacturing, food service and professional services. The companies listed on the Div100 represent Wisconsin's top multicultural earners and challenge the long-held notion that a diversity-owned business is small or insignificant. Large organizational buyers throughout the country that do business with multicultural and woman-owned businesses use the list to increase spending with diversity-owned companies.

The Impact of Diversity Business

"Diversity businesses and consumers are a growing force in the U.S. economy, and a force to be reckoned with," said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities.  These are the new leaders in American business."

Affected by recent economic and demographic trends and changes, Fortune 1000 corporations throughout the country have recognized that buying products and services from diversity-owned companies positively impacts their business. Diversity-owned businesses contribute over $1.4 trillion in sales to the U.S. economy.

Market Probe will be honored at a special awards ceremony at DiversityBusiness.com's "8th Annual Multicultural Business Conference," taking place April 23 - 25, 2008 at Disney's BoardWalk Resort in Orlando, Florida.

Market Probe is a full-service global research firm with offices in 10 countries. It was founded in 1976 and specializes in stakeholder measurement programs focusing on customers, employees and brands. Market Probe's experienced researchers have pioneered new applications of quantitative research methods and statistical models as well as customized software for reporting results. With offices throughout the US and in Toronto, London, Brussels, Bangalore and Mumbai (India), China, Singapore and Dubai (United Arab Emirates), Market Probe is well positioned to meet the domestic and global research needs of companies throughout the world. For more information visit www.marketprobe.com.

###

Printer Friendly Version
Close [x]