Service Sector – Research Experience
The Unique Challenges of the Service Industry
Service industries typically face a day-to-day challenge of managing long-term customer interactions at multiple service touchpoints. Taken together, these complex seller-buyer exchanges combine to influence the overall customer perceptions and customer loyalty toward the brand. Market Probe has established an expertise in the measurement of these complex, long-term customer relationships — in industries ranging from banking and financial services to property and casualty insurance to medical/pharmaceutical benefits management to retail, in both B2C and B2B settings. Market Probe takes an analysis-driven perspective. Once survey data is collected, Market Probe's analytic capabilities provide clients with key insights and complex data analysis using cutting-edge statistical techniques. Working closely with our clients, Market Probe employs proprietary modeling techniques to accurately determine the key drivers of companies' loyalty relationships with their customers.
This "added value" enables Market Probe clients to receive actionable intelligence from customers on the "front lines" of their business — both evaluative feedback on existing performance as well as forward-looking prescriptive information for improving loyalty relationships long-term. Market Probe's in-house CATI and Web-based data collection facilities have earned Market Probe its reputation as the “go-to” vendor for problematic data collection and analysis among c-level executives, high-income/high-asset individuals and corporate purchasers, other decision-makers whose perceptions impact the health of your brand — and the strength of your business.