Pharma – Research Experience
Serving a Broad Spectrum of Therapeutic Sectors
Market Probe’s Pharma Division includes some of the top minds in the industry. This highly experienced team has over 40 years of collective market research experience encompassing a broad spectrum of therapeutic sectors including:
Sector Research - Examples
- CNS
- Cardiovascular
- Oncology
- Metabolics
- Urology
- Women’s Health
- Medical Diagnosticse
- Physicians (Primary Care and Specialists)
- Medical Directors
- Pharmacy Directors
- Contracting Managers
- Nurses
- Patients
Case Study - Examples
- Drivers of Customer Loyalty
- Understanding Customer Experience
- Promotional Tactics and Branding
- Product Optimization
- Evaluation of Managed Care Strategies
- Positioning
- Platform Testing
- Message Optimization
- Concept Testing
- Market and Global Segmentation
- Patient Chart Studies
- Tracking Research (ATU and Field Force Tracking)
