Banking & Financial Services – Sector Experience
Putting Research Insights to Work
In today's marketplace, a banking enterprise may serve a local community or reach across international borders. Market Probe's expertise with data collection worldwide, our familiarity with research issues typical to the banking sector, plus years of industry experience make us the seasoned research partner who can provide actionable solutions to the unknowns that face your business. Market Probe's years of experience in banking span a range of research areas, from customer satisfaction and loyalty to competitive benchmarking, brand equity and advertising awareness to new product testing. Customer satisfaction and loyalty programs are key areas of research, with a particular focus on measuring long-term loyalty relationships between a company and customers. And Market Probe believes in research that's action-oriented.
Once we've identified the "levers" that move a particular loyalty relationship, we've helped numerous clients design programs to leverage improvement onto those areas our work has identified as being most critical to customer loyalty — putting research insights to work for your business. Market Probe's interactive reporting tools allow stakeholders to evaluate up-to-the-minute survey results in "real-time" with all of your data encrypted and secure. We can even provide daily "red alerts" informing management of customers reporting unresolved problems or issues — so you can take action in time. Market Probe has the capacity and skills to handle large, complex research programs requiring 200,000 or more telephone interviews per year. And we're flexible. If a client wishes to "drill down" on a topic mid-survey, our tools can easily build ad hoc modules with minimal lead time.