Banking, Insurance and Investment Management Services – Sector Experience
Putting Research Insights to Work
In today's marketplace, a banking enterprise may serve a local community or reach across international borders. Market Probe's expertise with data collection worldwide, our familiarity with survey research issues specific to the banking, insurance and investment management sectors, plus years of industry experience make us the seasoned research partner who can provide actionable solutions to the unknowns that face your business. Market Probe's decades of experience in the financial services arena span a range of research areas, including customer satisfaction/loyalty/advocacy tracking, strategic customer relationship programs with competitive benchmarking, defector and win-loss studies, brand equity and advertising tracking programs, segmentation and new product testing and pricing. And Market Probe believes in research that's action-oriented.
Survey programs that improve customer satisfaction and loyalty are key areas of research, with a particular focus on measuring long-term loyalty relationships between a company and its customers. Once we've identified the "levers" that move a particular loyalty relationship, we've helped numerous clients design programs to leverage improvement onto those areas our work has identified as being most critical to customer loyalty — putting survey research insights to work for your business. Market Probe's interactive reporting tools allow stakeholders to evaluate up-to-the-minute survey results in "real-time" with all of your data encrypted and secure. We can even provide daily "red alerts" informing management of customers reporting unresolved problems or issues — so you can take action in time. Market Probe has the capacity and skills to handle large, complex research programs requiring 200,000 or more telephone interviews per year. And we're flexible. If a client wishes to "drill down" or trend on a topic, our reporting tools easily and intuitively allows client to do that.
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