Auto & Manufacturing – Industry Experience
Market Probe Knows the Twists and Turns
It is estimated that the average American customer will purchase over his/her lifetime up to 10 vehicles with an average value of $27,000 per vehicle — a lifetime total of $270,000. Market Probe understands the complexity of the marketing relationship between customer and automaker, a relationship that extends well beyond initial vehicle purchase to encompass ongoing perceptions about brand value and product quality, continuing customer satisfaction, as well as the quality of interactions with dealers and service departments. Market Probe offers a complete solution for clients who require an integrated understanding of the customer lifecycle — an approach we've successfully employed for a multitude of automotive and manufacturing clients across industries and sectors. Our sector experience ranges from product development to long-term customer loyalty.
Market Probe has developed a number of proprietary analytical tools and models which assist our clients in identifying and tracking the drivers of satisfaction, key attributes in the customer satisfaction process, as well as model "what if?" scenarios for predicting future loyalty scores and potential future behavior. Utilizing tools such as innovation, ideation, and other qualitative and quantitative methods, our research has helped support manufacturers in their efforts to design, confirm concepts, develop, and market new automotive offerings. We are also broadly experienced in product quality studies, including competitive assessment and "find and fix" error correction, as well as tracking long-term durability, a metric crucial for all automotive manufacturers.